A weblog for Pete Ellertsen's mass communications students at Benedictine University Springfield.

Wednesday, September 01, 2010

Communications theory / two simple explanations (and an extra credit question)

This will be useful to have in the back of our minds as we begin to read John Vivian's "Media of Mass Communication" ... it will also help us get on the same page as we apply the basic theory of communication to different mass media questions. And it'll give you something to refer back that's more clearly stated than my in-class "mini-lecture" on the subject Wednesday.

The basics are set out very clearly on biz/ed, a British website for students prepping for the BTEC [Business & Technology Education Council] Diploma in Business and Economics. We'll review its discussion of
  • What is communication? Answer: A transfer of information between two parties, one of whom does something with the information. It's as good a definition as I've seen anywhere.
  • The communications model. It's what I was trying to draw on the board Wednesday. This is better. It even has smiley faces.


We'll also study the discussion of communication in Mind Tools, another British website, this one for students in management and career development. I like it because it introduces an important concept - encoding and decoding messages - and because it is unusually forthright in suggesting how knowing this stuff can help you in business - or whatever career you decide on!

Here's why it matters:
Effective communication is all about conveying your messages to other people clearly and unambiguously. It's also about receiving information that others are sending to you, with as little distortion as possible.

Doing this involves effort from both the sender of the message and the receiver. And it's a process that can be fraught with error, with messages muddled by the sender, or misinterpreted by the recipient. When this isn't detected, it can cause tremendous confusion, wasted effort and missed opportunity.

In fact, communication is only successful when both the sender and the receiver understand the same information as a result of the communication. ...
A lot of the time, we'll discover, the trouble comes in encoding and decoding. You've had these conversations where somebody says, "what you're hearing isn't what I'm saying." Right? In class we'll read Mind Tools' explanation of the communications model. And when we're done, we'll understand the theory that explains where those conversations go wrong.

Two (2) extra credit points for the first 20 students who correctly identify a feedback loop at the bottom of the page and post their answer as a comment to this blog post.

12 comments:

Gljudson91 said...

defining feedback loop means that the recipient that has recieved an message and reads and logically texts or email the sender back to complete the loop of a interpersonal conversation

TA said...

Sender--> Message--> Receiver--> Feedback

AdamP said...

An example of a feedback loop from the bottom of the page would be the links to the blog archives. A student or teacher posts a message and then they receive feedback from other student or teachers to their original message.

Tbock said...

The feedback loop is the sender gets a message to the person , that person reads that, then sends a message back to the original sender and the conversation will continue in a look so that it is a contunual loop of conversation to respond to the original message!

Cait131 said...

Having a conversation and communicating back and forth. Allows you to get feedback. Loop means that the other person/thing receives what you are saying, either outloud or a message type of thing, and the read it and then respond back, which makes a complete loop.

RSeaver said...

A successful feedback loop on this page is the conversation between Professor Ellertson and Amy, his student.

Dae Reed said...

The meaning of the feedback loop is the reaction or reactions you get from the receivers. One example would be a wife telling her husband about her day, He would respond and that would be his feedback to what she had to say.

Katie Barling said...

The feedback loop is the loop you drew on the board in class last Wednesday..stating Sender makes Message then goes to Receiver then Feedback comes.

KristinJ said...

Sender sends a message, then the message goes to the reciever. The feedback is what the reciver gives back to the sender in some form of action or response.

kdowis said...

the feedback is when the receiver of the message responds back to the sender.

Gljudson91 said...

A device which translates continuous analog signals into proportional discrete digital signals.

Gljudson91 said...

coversion definition i forgot to put in my blog up top

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About Me

Springfield (Ill.), United States
I'm a retired English, journalism and cultural studies teacher at Springfield College in Illinois (acquired by Benedictine University and subsequently closed). I coordinate jam sessions for the "Clayville Pioneer Academy of Music" at Clayville Historic Site and the Prairieland Strings dulcimer club, and I sing in the choir and the contemporary praise team at Peace Lutheran Church in Springfield. On Hogfiddle I post links and video clips for our sessions and workshops on the mountain dulcimer (a.k.a. "hog fiddle"), as well as research notes on folklore and cultural studies, hymnody and traditional Anglo-Celtic and Scandinavian music. I also posted assignments and readings in my interdisciplinary humanities classes. The Mackerel Wrapper (now on hiatus), carried assignments and readings for my mass comm. students. I started teaching b/log when I chaired SCI-Benedictine's assessment committee, and reopened it as the privatization of public schools grew increasingly troubling and closer to home.