COMM 150: Convergence ... another example

Disclaimer: The website linked below is promotional. In other words, it's selling a product. It wants you to spend money. In COMM 150, we will look at a variety of promotional material. You are not, repeat "not," required to buy anything. Nor are you required to agree with my taste in music. Or politics. Or anything else, for that matter, as long as you support your reasons for disagreeing with me like you learned in English 111.

Earlier this week in class I passed around a copy of Relix, the jamband magazine, as one example of how convergence works in the media industry - a magazine devoted to CD and DVD music reviews with a sampler CD tucked inside.

Well, here's a related example. Relix' cover story was about Angel Wings, a set of two CDs from recording sessions with Keith Richards of the Rolling Stones and a group of roots reggae musicians in Jamaica. Its website at http://www.winglessangels.com/ is another. It offers the CDs for sale later this month, along with instantaneous mp3 downloads available with preorders. It even has a promotional widget that can be embedded on other webpages and blogs - including this blog ...

Making samples of the music available through the widget is also a prime example of how the Internet can be used for promotional and marketing purposes. If you click on "Learn More," the hypertext takes you to to the Wingless Angels website.