Canadian university professor and media critic Marshall McLuhan died 30 years ago (and at least 15 years before the World Wide Web took the form we know today today), but in many ways he anticipated today's world of 24/7 mass communication. Here's a one-minute biopic on McLuhan aired on Canadian TV. Watch it and think about what he says:
What do you make of it when McLuhan says:
- The medium is the message.
- The message of television is what it does to us [the audience].
- Electronic communication is turning the world into a global village.
Today we're going to talk about Chapter 2 in Vivian, "Media of Mass Communication" on media technology, and Wednesday and Friday we'll take up Chapter 3, "Books" (aren't Vivian's chapter headings imaginative)? Be thinking about McLuhan - and the world around us - as we read and discuss in class.
Here's a couple of questions for starters:
How did books change the way people understood the world after they came out in the 1440s?
How have books changed the way you understand the world?
What information can you convey in a book that you can't in radio? On TV? Via the Internet? What can you convey in a sound recording that you can't in a book?
What information is unique to specific media? What can be conveyed across platforms - i.e. by different media?
11 comments:
Convergence is talked about on page 30, delivery6 of messages fragmented into a growing number of didgital mechanisms.
P 30.
Convergence:
Delivery of mass messages fragmented into a growing number of digital mechanisms.
Convergence is the delivery of mass messages fragmented into a growing number of digital mechanisms.
Convergence is the merging of distinct technologies, industries, or devices into a unified whole.
Convergence: Page 30. Delivery of mass messages fragmented into a growing number of digital mechanisms. The historic media industries remained in place producing content.
List of different medias in magazines: cds, web addresses/Internet web pages (almost every add has one),television, radio, and the obviously one is magazine. There are some media outlets that I saw advertised in the magazines.
Towards to McLuhan message: the message is what it does to us, refers our reaction to the message, how we perceive what the person is saying. The same general idea to the message of television is what it does to us. The media can sort of "make" us think a certain way or do certain things. The electronic communication is is turning the world into a global village, refers to up and coming generations relying mostly on global media, as to books or newspapers anymore. The media crafts how we think and even act.
Books changed the way people understood the world because it gave them a different way to think and it gave them a new way to explore their imagination. Books have changed the way I see the world because it gives me an escape into another world and provides me with new ideas to contemplate. You can give people a way to create their own picture in their head when you use books, which is different than when you use tv or the internet which give you a picture already created and doesnt allow for any imagination to come into play. Sounds and specific visual images are unique to internet videos and television.
Books have changed the way people think..many escape into a different world when reading and they dont think about what is going on now in their minds at that time! Books have helped me to learn alot about travel and also to just enjoy reading and not think about anything else.With books we dont see an image unless it is what we put a picture in our mind. its interesting to see how much some kids have no imagination cause they just sit and watch tv or play video games,
The Classic fm magazine has a cd, Elgar Enigma Variations & Cello Concert, stuck to the cover. It also has a story about it on pages 4-6.
On page 64, the magazine has three different ads, each with a webaddress.
Books helped people understand that their was more going on in the world than just whats around them. It let them see and learn what happened and what is still going on in the world. Books changed the way i understand the world because there are so many different stories and sides to a subject.
The theme congergence is talked about on pg. 30. Convergence is an occurence of more than two things coming together. Talked about in the message delivery system.
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