A weblog for Pete Ellertsen's mass communications students at Benedictine University Springfield.

Wednesday, October 05, 2011

COMM 150: Who owns the media? Concentration of ownership and cross-platform convergence (and a little bit on branding, brand loyalty)

In class today ... we need to divide into groups to do this.

Each group will: (1) take a category of mass media, a "platform" in other words; (2) research the following questions; and (3) write up the answers as comments to this item on the Mackerel Wrapper. You can find a lot of the information in John Vivian's textbook, but not all of it. Feel free to use the most powerful research tool in the history of humankind on a computer near you for the rest.

We'll look at these platforms:
  • Books
  • Newspapers
  • Magazines
  • Movies
  • Television
  • Radio
  • Records
Your group may be assigned more than one. It depends on how many people we have in class.

Questions. Are as follows:
  1. What corporations own the most media outlets (e.g. newspapers, stations, record labels, etc.)? What is their market share?
  2. Where are their headquarters?
  3. What are some of their subsidiaries? How many of them started as "indies" (i.e. independent creators of content)? Can the subsidiaries retain brand loyalty after they become part of a conglomorate? How?
Post your answers as comments below. Then the fun begins as we look at each other's posts and see what patterns we observe across platforms.

On the internet:

List of radio stations' owners at http://www.freepress.net/ownership/chart/radio

7 comments:

dave maziarz said...

1.)after looking for which corporations control visual media i got 6 answers: General electric, walt disney, news corp, time warner, viacom, and cbs. genreal electric owns 26 television stations, walt disney owns 16 tv stations, news corp owns 27 tv stations, time warner owns 18, viacom owns 10, and cbs owns 30.
2.)General Electric-Fairfield, Conneticut
Walt Disney-Burbank, California

News Corp-New York City
Time Warner-Manhattan
Viacom-New York City
CBS-New York City
3.)

Nick Jachino said...

General Electric owns most of the corporation media outlets. They made a total of 157 billion dollars in the past years. They are located in Fairfield Conn. General Electric media-related holdings include a minority share in television networks NBC and Telemundo, Universal Pictures, Focus Features, 26 television stations in the United States and cable networks MSNBC, Bravo and the Sci Fi Channel. GE also owns 80 percent of NBC Universal. Television newworks that general electric work with are some of the following NBC Networks, Telemundo, Ion Media.

L.Sullivan said...

Sound Media
Universal (France) MCA, Interscope, Geffen 27%

BMG-Sony (ermany-Japan) Arista, BMG, Columbia, Epic, RCA

Warner (U>S>) Atlalntic, Elektra 15%

EMI (Britain-Netherlands) Capitol, Virgin 10%

chris day said...

General Electric media-related holdings include a minority share in television networks NBC and Telemundo, Universal Pictures, Focus Features, 26 television stations in the United States and cable networks MSNBC, Bravo and the Sci Fi Channel. GE also owns 80 percent of NBC Universal. On January 18, 2011 the Federal Communications Commission approved Comcast’s take-over of a majority share of NBC-Universal from General Electric. However, General Electric still has a 49% ownership stake in NBC-Universal. The headquarters of the General Electric conglomerate is in Fairfield, Connecticut.

R_Pearce said...

The recording industry is concentrated in the major companies known as the Big Four, which have 84 percent of the U.S. market and 75 percent of the global market. Each of these companies, in turn, is part of a larger media conglomerate. Some of their subsidiaries include Universal Music Publishing group, Atlantic Records, Arista, Columbia, Capitol, Virgin, and Warner Bros. Studios. Many of these started as Indies, with one of the most famous being Motown. Subsidiary companies can sign artists and make most of their own financial decisions, but are still answerable to their central label.
For sound media: Universal Music (France) owns 25.5%; Sony BMG (Germany) owns 21.5%; EMI (Netherlands/Holland) owns 13.1 %; and Warner Music (United States) owns 11.3%.

MSenger said...

Books:
Q1:
Random House (owned by Bertelsmann, German) 17%
Pearson (English) 11.3%
Hachette (Hachette Livre, French) 10%
HarperCollins (News Corporation, American and English) 9.8%
Simon and Schuster (CBS, American) 9.1%
Hotsbrinck 5.4%
Thomas Nelson 3.2%
Scholastic 2.1%
John Wiley 2%
Workman 1.2%



Q2:
Random House: New York
Pearson: London
Hachette: Midtown Manhattan, New York City
HarperCollins: New York
Simon & Schuster: New York

Q3:
Random House: Crown Publishing Group, Cornerstone Publishing,
Vintage Publishing, Knopft Doubleday Publishing Group,Ebury Publishing

Pearson: Penguin, Dorling Kindersley, Ladybird, Allen Lane,
Avery, Berkley Books, Dial, Dutton,
Grosset & Dunlap, Hamish Hamilton, Ladybird, Plume,
Puffin,Penguin Putnam Inc., Michael Joseph,
Riverhead, Rough Guides, and Viking.

Hachette: Time Warner, Center Street, FaithWords, Grand Central
Publishing, 5-Spot, Business Plus, Forever, Grand Central
Life and Style, Twelve, Vision, Little, Brown and Company,
Back Bay Books, Reagan Arthur Books, Mulholland Books, Little,
Brown Books for Young Readers,Poppy, Orbit Books, Yen Press

HarperCollins: Amistad, Angus & Robertson, Julie Andrews Collection
Avon,Avon A, Avon Red, Balzer + Bray, Blue Door, Broadside Books
Caedmon, Ecco, EOS Books, Flamingo, Fourth Estate, Greenwillow Books
Harper
Harper Audio
Harper Business
Harper Design
Harper Festival
Harper Paperbacks
Harper Perennial
Harper Perennial Modern Classics
Harper Perennial Modern Thought
Harper Torch
Harper Trophy
HarperCollins Children's Audio
HarperCollins Children's Books
HarperCollins e-Books
HarperCollins Speakers Bureau
HarperLuxe
HarperOne[20]
HarperTeen[21]
HarperVoyager
It Books
Moonstone
Morrow Cookbooks
William Morrow
Katherine Tegen Books
Rayo
Voyager
Walden Pond Press
Zondervan


Simon & Schuster: AdultAtria
Beyond Words Publishing (specializes in publishing new age, self help, and inspiration stories with a "spiritual" focus.)
Free Press
Gallery Books
Howard Books
Pocket Books
Scribner
Strebor
The Touchstone and Fireside Group
Threshold Editions (specializes in publishing politically right-of-center books, including Jerome R. Corsi's controversial The Obama Nation[5])
Mercury Ink
[edit] Young adults and childrenAladdin
Atheneum - initially a publishing house and adult imprint,[6] it now publishes children's titles, formerly just part of its output.[7]
Beach Lane Books
Little Simon
Margaret K. McElderry Books[8]
Paula Wiseman
Simon & Schuster Books for Young Readers
Simon Pulse
Simon Spotlight

Q3b: Most of them. Subsidiaries can retain brand loyalty
because they still have their name on the product. A lot
of the employees and ideals stick with the subsidiary,
so consumers still feel confident in the product. Many of the
subsidiaries are targeted toward specific genres or demographics.

MHovey said...

General Electric
Headquarters:
General Electric Company
3135 Easton Turnpike
Fairfield, CT 06828
Magazines: SciFi Magazine

Walt Disney Co.
Headquarters:
Burbank, California, US
Magazines: Family Fun, ESPN the Magazine, Jetix Magazine, Wondertime Magazine, Bassmaster Magazine and Disney Adventures
Books: Disney Publishing, a subsidiary of the Company, owns Hyperion Books, Hyperion Books for Children, Disney Press, Disney Editions, Disney Adventures, Disney Fairies, Disney Digital Books, Mirimax, ESPN books, ABC Daytime Press, Hyperion East, Hyperion Audiobooks, Volo, Jump at the Sun, Disney Libri (Italy), Disney Hachette JV (France).
Other: Marvel Comics

News Corp.
Headquarters: 1211 Ave. of the Americas NY (Rockefeller Center)
Magazines: Barron’s, SmartMoney (50%), Big League, InsideOut, donna hay, News America Marketing (In-Store, FSI (SmartSource), SmartSource iGroup, News Marketing Canada), Alpha, The Weekend Australian Magazine, sundaymagazine, body + soul, STM (WA), home, TVGuide, News Magazine (Australia).
Newspapers:
The Wall Street Journal Asia, the Fiji Times, Daily Telegraph, Nai Lalakai, Shanti Dut, Gold Coast Bulletin, Herald Sun, Newsphotos, Newspix, Newstext, NT News, Papua New Guinea Post-Courier (63%), Sunday Herald Sun, Sunday Mail, Sunday Tasmanian, Sunday Times, Sunday Territorian, The Advertiser, The Australian, The Courier-Mail, The Mercury, News Limited, The Sunday Mail, The Sunday Telegraph, Weekly Times, The Weekend Australian, MX, Brisbane News, Northern Territory News, Cumberland (NSW), Leader (VIC), Quest (QLD), Messenger (SA), Community (WA), Darwin Sun/Palmerson Sun (NT).
Books: HarperCollins Publishers

Viacom
Headquarters: New York City, US
Magazines: Nickelodeon Magazine.

CBS
Books:
Simon & Schuster: Atria Books, Kaplan, Pocket Books, Scribner, Simon & Schuster, The Free Press, The Touchstone, Fireside Group.
Simon & Schuster Children’s Publishing: Aladdin Paperbacks, Atheneum Books for Young Readers, Little Simon, Margaret K. McElderry Books, Simon & Schuster Books for Young Readers, Simon Pulse, Simon Spotlight.
Other Publishing: Simon & Schuster Canada, Simon & Schuster UK, Simon & Schuster Australia, Simon & Schuster Audio, Simon & Schuster Digital, MTV Books.

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About Me

Springfield (Ill.), United States
I'm a retired English, journalism and cultural studies teacher at Springfield College in Illinois (acquired by Benedictine University and subsequently closed). I coordinate jam sessions for the "Clayville Pioneer Academy of Music" at Clayville Historic Site and the Prairieland Strings dulcimer club, and I sing in the choir and the contemporary praise team at Peace Lutheran Church in Springfield. On Hogfiddle I post links and video clips for our sessions and workshops on the mountain dulcimer (a.k.a. "hog fiddle"), as well as research notes on folklore and cultural studies, hymnody and traditional Anglo-Celtic and Scandinavian music. I also posted assignments and readings in my interdisciplinary humanities classes. The Mackerel Wrapper (now on hiatus), carried assignments and readings for my mass comm. students. I started teaching b/log when I chaired SCI-Benedictine's assessment committee, and reopened it as the privatization of public schools grew increasingly troubling and closer to home.