How has the Internet changed the way existing mass communications media reach their audiences in an era of 24/7 communication and niche marketing? How does the "long tail” fit into the picture? What opportunities - if any - do you think this might open for you if you plan a career in mass communications?The paper is documented. In my classes, that means sources of information in all of your writing must be attributed or documented according to an academic system like MLA or APA. Key concept: If you write down anything you didn’t know before, say where you found it! Failure to do so, even unintentional, is plagiarism. In our field, it may also be copyright infringement.
Do not write just to fill up space. Create clear, concise, accurate, and relevant thoughts. And convey them to readers in a well-written, grammatical, engaging fashion. If you are majoring in communications, consider yourself a professional writer already. If you're not a major ... consider yourself a professional writer already, too, and consider changing majors to comm arts while you're at it!
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