A weblog for Pete Ellertsen's mass communications students at Benedictine University Springfield.

Friday, October 01, 2010

COMM 150: In class Friday

Define "demassification" - consult Vivian, the Web and your own knowledge. Post as comments ... oh, you know the drill by now.

15 comments:

kdowis said...

demassification is the breaking up of a large company; the restructuring of a company into smaller independent operating entities

KristinJ said...

breaking up of a large company: the restructuring of a company into smaller independent operating entities

Cait131 said...

Demassification: Breaking up of a large company: the restructuring of a company into smaller independent operating entities.

AndrewColeman said...

Vivian defines demassification as the pursuit of narrow segments of the mass audience.

Tbock said...

Demassification according to Vivian is- medias focus on narrower audience segments and pursuit of narrow segments of the mass audience

Acoording to web-to become less uniform or centralized,Diversify or decentralize.

My knowledge-to not fit in with what everything else is.

Awilliams18 said...

To cause(society or a social system )to become less uniform or centralized.

AdamP said...

The process of shifting a company’s product from seeking a large audience group to focusing on audience segments.

Pete said...

Did you ever break up words into their Greek and Latin (and English) word roots? Like this:

de = down, away from, not

mass = hey, we all know what that means, right?

ification = a process of doing something, e.g. purification is a process of making something pure

RSeaver said...

Demassification : Pursuit of narrow segments of the mass media
p.119

Media seeks to create niche options for defined audiences rather than "something for everyone in every issue". Simply put it is media that isn't for the general masses. Demassified products potential customers with narrowly defined information that wouldn't as easily be found on television.

RSeaver said...
This comment has been removed by the author.
Kayla said...

Demassification means the breaking up of a large company: the restructuring of a company into smaller independent operating entities. And according to vivan, it's the pursuit of narrow segments of the mass audience.

Katie Barling said...

Demassification: it is a way for magazines to REINVENT themselves. Almost like a make over. Pursuit of narrow segments of the mass audience.

Teriann said...

Demassification: taking a large company and breaking it up into smaller independent companies that operate by themselves.

Gljudson91 said...

"The specail intrest magazines focusing on niche topics.They delivered customers to narrowly focused advertisers, they also foucused on delivering topics for everyone."(119)

kb said...

demassification is to break into elements that appeal to individual tastes or special interests.

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About Me

Springfield (Ill.), United States
I'm a retired English, journalism and cultural studies teacher at Springfield College in Illinois (acquired by Benedictine University and subsequently closed). I coordinate jam sessions for the "Clayville Pioneer Academy of Music" at Clayville Historic Site and the Prairieland Strings dulcimer club, and I sing in the choir and the contemporary praise team at Peace Lutheran Church in Springfield. On Hogfiddle I post links and video clips for our sessions and workshops on the mountain dulcimer (a.k.a. "hog fiddle"), as well as research notes on folklore and cultural studies, hymnody and traditional Anglo-Celtic and Scandinavian music. I also posted assignments and readings in my interdisciplinary humanities classes. The Mackerel Wrapper (now on hiatus), carried assignments and readings for my mass comm. students. I started teaching b/log when I chaired SCI-Benedictine's assessment committee, and reopened it as the privatization of public schools grew increasingly troubling and closer to home.