A weblog for Pete Ellertsen's mass communications students at Benedictine University Springfield.
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- COMM 150: Read for Monday's F2F in-class discussion!
- COMM 150: More on Monday's and Wednesday's ASSIGNM...
- COMM 150: Civility - today's class discussion ASSI...
- COMM 337: 4th blog post - opinion piece - ASSIGNMENT
- COMM 150, COMM 337: online news magazine - link to...
- COMM 337: 2nd analytical blog post - newspaper fea...
- COMM 150: Wednesday's class discussion - long-term...
- http://news.yahoo.com/s/yblog_exclusive/20101025/p...
- COMM 150: Your post = class attendance ... let's p...
- COMM 150: Irish singer-songwriter Cara Dillon's ad...
- COMM 150 -- posted by door in D220 [w/ contact info]
- COMM 150: Long tail and small business ... good st...
- COMM 150: Paper assignment sheet w/ TOPIC, documen...
- COMM 150: 5- to 8-page paper topic ... and the art...
- COMM 150: All in a day's work? Reporter cuffed at ...
- COMM 150: Sample demographic analysis - Zip code 3...
- COMM 150 - for Wednesday, Oct. 20
- COMM 150: Convergence - another sign of the times?...
- COMM 337: Assignment for your 1,000 word analysis ...
- COMM 150: An Irish rock band, DIY albums and the l...
- COMM 150 - D R A F T - demographics - for Monday
- COMM 337 - tip sheet on story ideas
- COMM 337: Midterm assignments, story idea CONFEREN...
- COMM 150: For Friday, Oct. 15
- COMM 150 - midterm - fall '10
- COMM 150, 337: Dogging the watchdog ... Trib's dir...
- COMM 150: Class discussion topic for Friday
- Idumea - (1) Tim Ericksen and Eliza Carthy; (2) Mi...
- COMM 150: Schedule of assignments, for the rest of...
- COMM 150: Class act? Jon Stewart replies to anti-S...
- COMM 337: Public affairs reporting on Chicago city...
- COMM 337: Tempest in a teapot? Two op-ed political...
- COMM 150: In-class survey
- COMM 150: Advance warning - first documented essay
- COMM 150: In class Friday
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About Me
- Pete
- Springfield (Ill.), United States
- I'm a retired English, journalism and cultural studies teacher at Springfield College in Illinois (acquired by Benedictine University and subsequently closed). I coordinate jam sessions for the "Clayville Pioneer Academy of Music" at Clayville Historic Site and the Prairieland Strings dulcimer club, and I sing in the choir and the contemporary praise team at Peace Lutheran Church in Springfield. On Hogfiddle I post links and video clips for our sessions and workshops on the mountain dulcimer (a.k.a. "hog fiddle"), as well as research notes on folklore and cultural studies, hymnody and traditional Anglo-Celtic and Scandinavian music. I also posted assignments and readings in my interdisciplinary humanities classes. The Mackerel Wrapper (now on hiatus), carried assignments and readings for my mass comm. students. I started teaching b/log when I chaired SCI-Benedictine's assessment committee, and reopened it as the privatization of public schools grew increasingly troubling and closer to home.
15 comments:
demassification is the breaking up of a large company; the restructuring of a company into smaller independent operating entities
breaking up of a large company: the restructuring of a company into smaller independent operating entities
Demassification: Breaking up of a large company: the restructuring of a company into smaller independent operating entities.
Vivian defines demassification as the pursuit of narrow segments of the mass audience.
Demassification according to Vivian is- medias focus on narrower audience segments and pursuit of narrow segments of the mass audience
Acoording to web-to become less uniform or centralized,Diversify or decentralize.
My knowledge-to not fit in with what everything else is.
To cause(society or a social system )to become less uniform or centralized.
The process of shifting a company’s product from seeking a large audience group to focusing on audience segments.
Did you ever break up words into their Greek and Latin (and English) word roots? Like this:
de = down, away from, not
mass = hey, we all know what that means, right?
ification = a process of doing something, e.g. purification is a process of making something pure
Demassification : Pursuit of narrow segments of the mass media
p.119
Media seeks to create niche options for defined audiences rather than "something for everyone in every issue". Simply put it is media that isn't for the general masses. Demassified products potential customers with narrowly defined information that wouldn't as easily be found on television.
Demassification means the breaking up of a large company: the restructuring of a company into smaller independent operating entities. And according to vivan, it's the pursuit of narrow segments of the mass audience.
Demassification: it is a way for magazines to REINVENT themselves. Almost like a make over. Pursuit of narrow segments of the mass audience.
Demassification: taking a large company and breaking it up into smaller independent companies that operate by themselves.
"The specail intrest magazines focusing on niche topics.They delivered customers to narrowly focused advertisers, they also foucused on delivering topics for everyone."(119)
demassification is to break into elements that appeal to individual tastes or special interests.
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