A weblog for Pete Ellertsen's mass communications students at Benedictine University Springfield.

Wednesday, October 13, 2010

COMM 150: For Friday, Oct. 15

Radio formats, demographics and targeted audiences ...

The New York Radio Guide has a Radio Format Guide that shows the overall diversity of formats in a major metro market. How would these formats appeal to listeners of different demographic segments? See especially the brief "Formats Generally" explanation. RadioStationWorld.com has more detailed descriptions of different formats, along with this definition:
A radio format, or programming format, or programming genre refers to the overall content broadcasting over a radio station. Some stations broadcast multiple genres on set schedule. Over the years, formats have evolved and new ones have been introduced. In today's age of radio, many radio formats are designed to reach a specifically defined segment or niche of the listening population based on such demographic criteria as age, ethnicity, background, etc.
RadioStationWorld's directory of Illinois stations links to Springfield radio stations and webcasters (note they lump Springfield and Decatur together in one market, which in turn is a subset of the Springfield-Decatur-Champaign media market). Before going on to Springfield, notice how Illinois is carved up into different media markets.

Vocabulary from Wednesday ... which is fair game now that I've put it up on the blog:
  • artistic control - Wikipedia says: "Artistic control or Creative Control is a term commonly used in media production, such as movies, television, and music production. A person with artistic control has the authority to decide how the final product will appear. In movies, this commonly refers to the authority to decide on the final cut. When a production manager/director does not have artistic control, the studio that is producing the project commonly has the final say on production.
  • A&R - artist and repertory - Wikipedia: "Artists and repertoire (A&R) is the division of a record label that is responsible for talent scouting and overseeing the artistic development of recording artists. It also acts as a liaison between artists and the record label. ... [A&R people] are expected to understand the current tastes of the market and to be able to find artists that will be commercially successful. For this reason, A&R people are often young, well-rounded,[citation needed] and experienced in music culture, and often they are former musicians, music journalists or record producers."
  • "suit" - as in, any corporate @#$%$$ who wears a suit ...

No comments:

Blog Archive

About Me

Springfield (Ill.), United States
I'm a retired English, journalism and cultural studies teacher at Springfield College in Illinois (acquired by Benedictine University and subsequently closed). I coordinate jam sessions for the "Clayville Pioneer Academy of Music" at Clayville Historic Site and the Prairieland Strings dulcimer club, and I sing in the choir and the contemporary praise team at Peace Lutheran Church in Springfield. On Hogfiddle I post links and video clips for our sessions and workshops on the mountain dulcimer (a.k.a. "hog fiddle"), as well as research notes on folklore and cultural studies, hymnody and traditional Anglo-Celtic and Scandinavian music. I also posted assignments and readings in my interdisciplinary humanities classes. The Mackerel Wrapper (now on hiatus), carried assignments and readings for my mass comm. students. I started teaching b/log when I chaired SCI-Benedictine's assessment committee, and reopened it as the privatization of public schools grew increasingly troubling and closer to home.