The Mackerel Wrapper

A weblog for Pete Ellertsen's mass communications students at Benedictine University Springfield.

Thursday, October 14, 2010

COMM 150 - D R A F T - demographics - for Monday

http://zipskinny.com/ http://zipskinny.com/

The "You Are Where You Live" feature of Nielsen Claritas' service for advertisers at http://www.claritas.com/MyBestSegments/Default.jsp?ID=20 will give you an idea how marketers can slice and dice the census data and come up with demographic profiles. Use caution as you read: Nielsen has been in the business a long time (they're the people who do the "Nielsen ratings" for network TV), but they're not the only game in town. Nor are they necessarily the best - or the worst. So my linking to their website is not an endorsement of a specific business in a competitive field. It is, rather, intended as an example of what's out there.

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About Me

Springfield (Ill.), United States
I'm a retired English, journalism and cultural studies teacher at Springfield College in Illinois (acquired by Benedictine University and subsequently closed). I coordinate jam sessions for the "Clayville Pioneer Academy of Music" at Clayville Historic Site and the Prairieland Strings dulcimer club, and I sing in the choir and the contemporary praise team at Peace Lutheran Church in Springfield. On Hogfiddle I post links and video clips for our sessions and workshops on the mountain dulcimer (a.k.a. "hog fiddle"), as well as research notes on folklore and cultural studies, hymnody and traditional Anglo-Celtic and Scandinavian music. I also posted assignments and readings in my interdisciplinary humanities classes. The Mackerel Wrapper (now on hiatus), carried assignments and readings for my mass comm. students. I started teaching b/log when I chaired SCI-Benedictine's assessment committee, and reopened it as the privatization of public schools grew increasingly troubling and closer to home.