The Mackerel Wrapper

A weblog for Pete Ellertsen's mass communications students at Benedictine University Springfield.

Tuesday, September 23, 2008

COMM 207: Pun-ishing copydesk humor ...

It's in The Guardian (U.K.), with a real groaner of a pun in their technology section.

The head:

Google aims to take a bite out of Apple with new G1 phone


· Company unveils its first mobile in New York
· Search giant's handset designed to rival iPhone
And the story, at least the lede:
Google is taking on the might of Apple and the world's largest mobile phone maker Nokia in a three-way battle for the Christmas market with its first handset, the G1.

Launched in the US yesterday and coming to the UK with T-Mobile in November, the G1 is larger than the iPhone but has a touchscreen which flips out to reveal a full keypad. Its launch comes after a prepay version of the iPhone - aimed at the festive market - and just days before Nokia unveils its first touchscreen phone.

* * *
And so on ...

Richard Wray of the Guardian's New York bureau wrote the story. While the writers of headlines are never identified, an unsung hero on the copydesk in London would have written the head.
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About Me

Springfield (Ill.), United States
I'm a retired English, journalism and cultural studies teacher at Springfield College in Illinois (acquired by Benedictine University and subsequently closed). I coordinate jam sessions for the "Clayville Pioneer Academy of Music" at Clayville Historic Site and the Prairieland Strings dulcimer club, and I sing in the choir and the contemporary praise team at Peace Lutheran Church in Springfield. On Hogfiddle I post links and video clips for our sessions and workshops on the mountain dulcimer (a.k.a. "hog fiddle"), as well as research notes on folklore and cultural studies, hymnody and traditional Anglo-Celtic and Scandinavian music. I also posted assignments and readings in my interdisciplinary humanities classes. The Mackerel Wrapper (now on hiatus), carried assignments and readings for my mass comm. students. I started teaching b/log when I chaired SCI-Benedictine's assessment committee, and reopened it as the privatization of public schools grew increasingly troubling and closer to home.