The Mackerel Wrapper

A weblog for Pete Ellertsen's mass communications students at Benedictine University Springfield.

Wednesday, February 04, 2009

COMM 390 -- discussion questions for Friday, Feb. 6

what is demographics?

how does ??? fit into advertising?

how does the demographics of advertising influence American popular culture?

did you read Chapter 2 in Berger?
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1 comment:

david arterberry said...

demo is something you a comapny looks at when they want to send or post a story... its like the audience they are trying to reach..... it fits by specifically reaching out to the represented audience we are trying to reach!!!!

Friday, February 6, 2009 at 1:45:00 PM CST

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About Me

Springfield (Ill.), United States
I'm a retired English, journalism and cultural studies teacher at Springfield College in Illinois (acquired by Benedictine University and subsequently closed). I coordinate jam sessions for the "Clayville Pioneer Academy of Music" at Clayville Historic Site and the Prairieland Strings dulcimer club, and I sing in the choir and the contemporary praise team at Peace Lutheran Church in Springfield. On Hogfiddle I post links and video clips for our sessions and workshops on the mountain dulcimer (a.k.a. "hog fiddle"), as well as research notes on folklore and cultural studies, hymnody and traditional Anglo-Celtic and Scandinavian music. I also posted assignments and readings in my interdisciplinary humanities classes. The Mackerel Wrapper (now on hiatus), carried assignments and readings for my mass comm. students. I started teaching b/log when I chaired SCI-Benedictine's assessment committee, and reopened it as the privatization of public schools grew increasingly troubling and closer to home.