- The people linked below are using the blog as a marketing tool. For the most part, they seem to be out in the marketplace as consultants - "writing coaches." I suspect they either have day jobs - or wish they did!
- Since they're using the blogs for promotional purposes, be warned: Exercise the same caution you use when you read anybody else's sales pitch. You don't have to sign up for anything! By linking to a commercial website, I am not endorsing the product.
Read them, and see if they give you any ideas for how you might use blogging in your future careers:
- "20 Must-Read Blogs For Freelance Writers" on Freelance Folder blog. By Abhijeet Mukherjee. He describes himself as "a blogger and freelance writer. He is a regular contributor for many blogs notably including DumbLittleMan.com and MakeUseOf.com. He also maintains his own blog about tech tips, productivity hacks and blogging tips - Jeet Blog [see next item below].
- Jeet Blog - "Abhijeet's musings on technology, internet, blogging, productivity, new media, marketing and life in general." Located in Delhi, in India. "Abhijeet Mukherjee is a blogger & web publisher. This is his personal blog about blogging, productivity, internet marketing, social media and other random stuff."
- Freelancedom - "from bunny slippers to business plans." By Steph Auteri, a freelance writer and editor based in New York City. Some of her publication credits are kind of out there, but she has some sensible advice. Check out "Having Trouble Defining Your Specialty? How To Determine What Makes You An Original."
- Aliventures. By Ali Luke, free-lancer and writing coach of Oxford, in the UK. "I write fiction and non-fiction, and cover both on the blog. I’m also interested in topics like why we have great intentions but don’t act on them, why we get motivated and fired up for new projects only to abandon them days later, why we struggle to change even when we really want to."
- The Savvy Freelancer. Created by Alexis Rodrigo, a freelance copywriter and online marketing consultant. - "TheSavvyFreelancer.com is a blog created to provide resources on how to freelance – not just any kind of freelancing, but the SAVVY kind. What – or who – is a savvy freelancer? / A savvy freelancer is somebody who is not only skilled in his or her field, but is also a savvy entrepreneur."
1 comment:
I think that using blogs as a marketing tool is a supreme method of advertising your personal business or skills. Using a blog is a great way to be seen by the public seeking out a specific niche. This applies to almost all careers, however, when I think of marketing through blogs my mind tends to revert to musicians. When people go to the internet to find services, they will often utilize a search engine. This allows them to be very specific about what they are seeking. Say I am an individual wanting accordion lessons—the very first website that is available through the Google search engine is “Let’s Polka” a blog offering free accordion lessons. This is the perfect example of marketing through the use of blogs.
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