COMM 150 and COMM 209: Assignments for Wednesday

COMM 150: Skim-read Chapters 12 (Public Relations) and 13 (Advertising), paying special attention to the sections on "image consulting" (pp. 300-303), integrated marketing communications, (303-304), media relations (304-307), the "tarnished image" 0f PR (309) and brand strategies, brand names, branding, the unique selling proposition and positioning (329-333).

COMM 209: Ellertsen’s Iron Law of Attribution

Any time you ever say anything you didn’t know before, attribute it to your source.

Written assignment:
Write a 10-inch advancer or pre-story on Claire Annette’s upcoming concert (p. 92 in my edition. page 88 in yours, #2)
Figure 45 words to an inch.