A weblog for Pete Ellertsen's mass communications students at Benedictine University Springfield.

Friday, February 12, 2010

COMM 150: Questions for midterm ... and next week's classes

1. How does the manner in which each medium earns its money -- in other words, the structure of the industry (“business model”) -- influence the content it communicates to its audience?

a. how does it make $$$$? For the people who create content? For the people who distribute content?

b. does that affect the content?
2. How is the Internet changing that?
Books
Newspapers
Magazines
Records
Film - movies
Radio
TV
Be ready to define “convergence” --

8 comments:

Pete said...

Post your information below.

4BydenPhruit27 said...
This comment has been removed by the author.
Cody said...

Chapter 4- Magazines Dylan Hardin, Cody Schnirring

Making money- buyers, subscribers, advertisements

For the people who create content? Each magazine has a specific fan base that it is trying to reach with their product or news. The content becomes more bias towards the readers of the specific magazine.

Internet changing magazines- instead of buying magazines consumers can look up specific articles using search engines

rachel said...

Newspapers have been a huge form of receiving information for many decades. Newpapers rely on people to buy and read them, and for businesses as well as regular people alike to buy advertisement spaces. When the internet came along, newspapers were at first not effected too much. slowly and painfully however, newspapers have reluctantly bowed down to technology and open websites of their own. This is not ideal because online, the information is basically free. However they can sell spots on their websites to companies for revenue. For decades, newpapers had little or no competition. They could charge large amounts for little advertising spots, as well as the paper itself. Now the competition is outstanding. Many newspapers are going out of business due to the internet. On the bright side, not necessarily for newspapers, the internet helps to alleviate harmful effects on the environment by reducing paper use and gasoline use.(papers have to be driven to all sorts of locations.)

smcpherson said...

Chapter 2- Books Sean McPherson
The Book industry has a hierarchy of money flow. The book is created by an author who then sells the publishing rights to a publishing house. The author gets a percentage of their book’s income. The book industry has a few major houses that make up for the majority of revenue in the market. Along with the major houses there are some smaller publishers also. The publishers sell the books to retailers, who pass the books along to the consumers. The internet affects the publishing industry in a number of ways. For one, you have these new portable readers such as kindle. With kindle the user has no reason to purchase a paper book. They download digital copies that are stored on a hard drive. If enough consumers purchase electronic books, it could all in all eliminate the need for pen and ink publishers. The internet also has changed the way that we purchase books. Instead of there being small book retailers, we can now order our books online. Not only can we purchase books online but there are also websites like paperback swap. On paperback swap you become a member and make a list of 10 of your books that you’re willing to give up. If another member wants one of your books they email you and you send them the book. Since you have given up some of your books, you can now browse the catalog and request books for yourself. Websites like this eliminates the need to buy books; instead you can trade for free.

Tara Proctor said...

1. The Radio Industry is financially self-supporting through advertisising.

Tara Proctor said...

1.melisa and james said, The radio industry is financially self-supporting through advertising.
2.

hosby said...

Motion picture’s are an “Especially powerful medium. (Page 153).
The structure begins in the movie studio. This is where some movies are produced, distributed and exhibited. “The companies have oligarchic control, successful excluding outsiders and using their power to coerce the marketplace” (Page 164) Movies play a major role of exports. With occasionally a movie grossing more in foreign exports than in the United States.

When movies are exhibited they are shown at the box office or a theater which are occasionally owned by the movie company. Movies content are decided by interest of the masses or by the manipulation of the studios to create fever about a movie.

Internet has created another venue for more independent film or movies to be seen by a mass audiences. This also is used to create an content interest. You will find more movies with issues that normally are not distributed. This has also created opportunities for unknown to get distribution of stories that giant company’s would not distribute.

Companies have had to find other ways in which to make money. With movie theaters closing and companies consolidating to keep venue’s open. Movie studio created movie rights thus charges companies for the usage of a movies f distributed by them.

The creation of the Dvd has created a new emerging revenue source for studio’s. Now movie goers can purchase the movies for a special price. The internet now have movies avaialble for download from companies such as DISH, AT& T VERSE, and DIRECT TV and even Amazon have movies now “On Demand”.

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About Me

Springfield (Ill.), United States
I'm a retired English, journalism and cultural studies teacher at Springfield College in Illinois (acquired by Benedictine University and subsequently closed). I coordinate jam sessions for the "Clayville Pioneer Academy of Music" at Clayville Historic Site and the Prairieland Strings dulcimer club, and I sing in the choir and the contemporary praise team at Peace Lutheran Church in Springfield. On Hogfiddle I post links and video clips for our sessions and workshops on the mountain dulcimer (a.k.a. "hog fiddle"), as well as research notes on folklore and cultural studies, hymnody and traditional Anglo-Celtic and Scandinavian music. I also posted assignments and readings in my interdisciplinary humanities classes. The Mackerel Wrapper (now on hiatus), carried assignments and readings for my mass comm. students. I started teaching b/log when I chaired SCI-Benedictine's assessment committee, and reopened it as the privatization of public schools grew increasingly troubling and closer to home.