A weblog for Pete Ellertsen's mass communications students at Benedictine University Springfield.
Friday, May 01, 2009
COMM 390: Open thread, last class
If you had to sum up COMM 390 (images of women and men in advertising) in 25 words or less (and you do, because I'm assigning it now), what would you say? In other words, what’s the one most important thing you learned. Post your answer as a comment to this blog post.
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About Me
- Pete
- Springfield (Ill.), United States
- I'm a retired English, journalism and cultural studies teacher at Springfield College in Illinois (acquired by Benedictine University and subsequently closed). I coordinate jam sessions for the "Clayville Pioneer Academy of Music" at Clayville Historic Site and the Prairieland Strings dulcimer club, and I sing in the choir and the contemporary praise team at Peace Lutheran Church in Springfield. On Hogfiddle I post links and video clips for our sessions and workshops on the mountain dulcimer (a.k.a. "hog fiddle"), as well as research notes on folklore and cultural studies, hymnody and traditional Anglo-Celtic and Scandinavian music. I also posted assignments and readings in my interdisciplinary humanities classes. The Mackerel Wrapper (now on hiatus), carried assignments and readings for my mass comm. students. I started teaching b/log when I chaired SCI-Benedictine's assessment committee, and reopened it as the privatization of public schools grew increasingly troubling and closer to home.
15 comments:
I suppose if I had to sum it up (which I do), I'd say that men and women are definitely viewed differently in advertising, but whether it's for better or for worse depends on the viewer.
where do i begin... 1st doc is one creative thinker!! 2nd no matter how much u read burger doesnt answer the question only gives anorther one and kilbourne has no clue about men and only women are put into disagreing positions in advertising!!! this class was fun!!!
Men and Women in Advertising is a study of observing and gaining our own opinions on how genders are looked at in the media.
Advertising has the ability to reinforce societal norms, such as gender roles but is not powerful enough to change our overall core values and beliefs.
COMM 390 has changed/taught me to look at advertisements with a critical eye. I cannot pass up a ad and just look at it how it is, i start thinking how the ad is sterotyping a race, religion, and especially gender.
One thing I have learned about this class is that everybody says they dont buy into advertising, it doesnt effect them, and thats exactly what advertisers want you to think. Otherwise every ad wouldnt affect what pair of jeans you buy, or what cigarettes your smoking.
Megan Meeker
(my sign in name doesnt work)
I learned that there is no detail that goes unnoticed when it comes to advertising, that sex sells and always has, and that the U.S. spends a hell of a lot more money on advertising than other countries.
The most important thing I learned from COMM 390 is to think for myself and not buy-in to what advertisers are selling.
To sum up COMM 390, In my opinion advertising is like discussing politics or religion, you will never get to the bottom of everyone's views or beliefs. Therefore, simply respect other's opinions and move on!
What I have learned most in this class is that advertisements defintaley has it flaws and negative parts, but all in all it is still a very necessary part of our culture here and in the world.
This class has honestly made me look at advertising in a whole new light and not in a positive one...when I look at ads now I think of how they are affecting me and other people without them even realizing it. I look at who they are trying to target and what their strategy is to do so.. I feel like I'm not so oblivious to advertising and I'm glad for that. So even though I feel a bit more bitter after this class...it's a good thing...and and that so wasn't 25 words..oh well.
I didn’t expect that there would be so many people willing to dedicate huge portions of their careers/lives/time to critiquing advertising. Seems kind of ironic.
To sum up the class I would have to say that men and women are viewed differently. However, when it comes to comparing two things in any case they are ALWAYS going to be viewed from different perspectives!
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