COMM 390: Advertising/Gender Images
Spring Semester – May 4, 2009
Final Exam
Write four to five pages (12pt Times New Roman or Verdana) on this question:
Is advertising as terrible as Arthur Berger and Jean Kilbourne seem to make it out to be? In “Ads, Fads & Consumer Culture,” Berger says advertising helps create a culture in which we try to go out and buy our identity. In “Can’t Buy My Love,” Kilbourne says the portrayal of women in advertising has a negative impact on society and societal relationships. Are these critiques accurate, or do they give advertising too much credit by exaggerating its impact on society? Consider Berger’s argument and Kilbourne’s independently of each other and in combination. (You may decide to accept parts of their reasoning and reject other parts.) Throughout the course of this class have your views changed regarding advertising? Positively or negatively? If so, how?
Quote from the books, from specific ads and from other sources to support the points you make. While this is not a documented essay, you should attribute quotes to their sources and give page numbers, when appropriate, in parentheses after the quote. The essay is due during our regularly scheduled final exam Monday, May 4, in Dawson 220.
Pete Ellertsen, instructor, 211 Beata Hall, pellertsen@sci.edu
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