The Mackerel Wrapper

A weblog for Pete Ellertsen's mass communications students at Benedictine University Springfield.

Wednesday, April 18, 2012

COMM 353: If you haven't seen this already ...

ReelSEO.com, an online magazine that focuses on business video and, apparently, Search Engine Optimization (which must be where the SEO on their name comes from), has a link and story on a video ad for TNT (Turner Network Television) that's gone viral. To see why, click on the video:



Explains Chris Atkinson of ReelSEO:
A few days ago, cable’s TNT unleashed a “We Know Drama” ad that, ironically, is really funny. You may have seen it by now, but it’s well worth an in-depth look as an example of branded entertainment. In the world of online video, it’s not enough to simply display a bunch of dramatic TV shows and movies that your brand specializes in, you have to grab the viewer’s attention with something special, perhaps original, and definitely something that people will talk about later. TNT’s ad takes the “Improv Anywhere” model and runs with it very successfully. ...
There's more. I think that reference should be to a group called Improve Everywhere, based in New York City. Anyway, it's a combination of improv and flash mobbing. And it does add drama.
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About Me

Springfield (Ill.), United States
I'm a retired English, journalism and cultural studies teacher at Springfield College in Illinois (acquired by Benedictine University and subsequently closed). I coordinate jam sessions for the "Clayville Pioneer Academy of Music" at Clayville Historic Site and the Prairieland Strings dulcimer club, and I sing in the choir and the contemporary praise team at Peace Lutheran Church in Springfield. On Hogfiddle I post links and video clips for our sessions and workshops on the mountain dulcimer (a.k.a. "hog fiddle"), as well as research notes on folklore and cultural studies, hymnody and traditional Anglo-Celtic and Scandinavian music. I also posted assignments and readings in my interdisciplinary humanities classes. The Mackerel Wrapper (now on hiatus), carried assignments and readings for my mass comm. students. I started teaching b/log when I chaired SCI-Benedictine's assessment committee, and reopened it as the privatization of public schools grew increasingly troubling and closer to home.