The Mackerel Wrapper

A weblog for Pete Ellertsen's mass communications students at Benedictine University Springfield.

Wednesday, December 07, 2011

COMM 150: Advertising ethics and marketplace of ideads

http://www.aef.com/on_campus/classroom/speaker_pres/data/3001

excerpts from a speech by Chris Moore of Ogilvy & Mather

... People in advertising spend a lot of their time dealing with ethical choices, and those choices are almost never black and white. They're subtle, shades-of-gray choices, juicy enough for a Philosophy major.

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truth

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what else? Read and reflect. What is the role of advertisers in a marketplace of ideas?
Posted by at 11:30 AM

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About Me

Springfield (Ill.), United States
I'm a retired teacher at Springfield College in Illinois (now Benedictine University Springfield), a volunteer interpreter and amateur musician at Lincoln's New Salem State Historic Site and an oral history editor and docent at the Abraham Lincoln Presidential Library and Museum. I maintain two blogs. Hogfiddle has notes and instructional material for my workshops on Appalachian dulcimers - aka "hogfiddles" - as well as notes on folklore and cultural studies; folk hymnody; and traditional Anglo-Celtic and Scandinavian music. I also posted assignments and readings in my humanities classes at SCI to Hogfiddle. On my other blog, The Mackerel Wrapper, I post assignments for my journalism students, as well as links and comment about newspapering and mass communications.