The Mackerel Wrapper

A weblog for Pete Ellertsen's mass communications students at Benedictine University Springfield.

Monday, October 05, 2009

COMM 317: For Wednesday, Oct. 6

  • Does the use of mass communication processes in news and advertising industries imply a need for the same ethical standards?

    Getting info to viewers (news - what’s happening - ad product info)

    To relay information to the person you want to read your … whatever

    I think it’s bullshit. … but they’re right, both make some assumptions about medium, message and receiver

    You want to catch viewer’s attention , you don’t want to be writing about a bunch of nonsense that doesn’t matter

    News is latebreaking, advertising is prolonged --

    You learn about product, facts about product is news, news is facts …

    News doesn’t satisfy our needs and wants

    News is educational, conveys messages … than it is more sales potentials

    News what’s happening … can be segmented for a target audience … ads about a product or service … persuasive

    Processes are the same, you’re both increasing awareness of something, whether a news story or a product …

    News is more honest, ad targets audience and is not always honest.
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About Me

Springfield (Ill.), United States
I'm a retired English, journalism and cultural studies teacher at Springfield College in Illinois (acquired by Benedictine University and subsequently closed). I coordinate jam sessions for the "Clayville Pioneer Academy of Music" at Clayville Historic Site and the Prairieland Strings dulcimer club, and I sing in the choir and the contemporary praise team at Peace Lutheran Church in Springfield. On Hogfiddle I post links and video clips for our sessions and workshops on the mountain dulcimer (a.k.a. "hog fiddle"), as well as research notes on folklore and cultural studies, hymnody and traditional Anglo-Celtic and Scandinavian music. I also posted assignments and readings in my interdisciplinary humanities classes. The Mackerel Wrapper (now on hiatus), carried assignments and readings for my mass comm. students. I started teaching b/log when I chaired SCI-Benedictine's assessment committee, and reopened it as the privatization of public schools grew increasingly troubling and closer to home.