The Mackerel Wrapper

A weblog for Pete Ellertsen's mass communications students at Benedictine University Springfield.

Wednesday, April 08, 2009

COMM 309: Gender roles and PCs -- just askin'

RE: Microsoft's "I am a PC" campaign: Here's a male -- Giampaolo -- buying a computer ...
://www.youtube.com/watch?v=mRF9-5itZA4
And here's a female -- Lauren ...
http://www.youtube.com/watch?v=EIS6G-HvnkU
Any differences?

Next: A family, mother and son. (Hmmm. Where's Dad?) Also buying a computer. Same campaign. Any stereotypes? Of boys? Moms? Absent fathers? Let's watch ...
http://www.youtube.com/watch?v=Qui43P1kztw


Pasted here just so I don't lose it. A link to Jean Kilbourne's presentation "Deadly Persuasion: The Advertising of Alcohol & Tobacco" (7:19). Let's watch. Pay especial attention to the way Marlboro positioned its product in the market. What gender stereotypes were being played to?
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About Me

Springfield (Ill.), United States
I'm a retired English, journalism and cultural studies teacher at Springfield College in Illinois (acquired by Benedictine University and subsequently closed). I coordinate jam sessions for the "Clayville Pioneer Academy of Music" at Clayville Historic Site and the Prairieland Strings dulcimer club, and I sing in the choir and the contemporary praise team at Peace Lutheran Church in Springfield. On Hogfiddle I post links and video clips for our sessions and workshops on the mountain dulcimer (a.k.a. "hog fiddle"), as well as research notes on folklore and cultural studies, hymnody and traditional Anglo-Celtic and Scandinavian music. I also posted assignments and readings in my interdisciplinary humanities classes. The Mackerel Wrapper (now on hiatus), carried assignments and readings for my mass comm. students. I started teaching b/log when I chaired SCI-Benedictine's assessment committee, and reopened it as the privatization of public schools grew increasingly troubling and closer to home.