The Mackerel Wrapper

A weblog for Pete Ellertsen's mass communications students at Benedictine University Springfield.

Monday, January 26, 2009

COMM 390 -- class discussion notes

CONVENTIONAL WISDOM -- PURPOSES OF ADVERTISING

  • Get people to buy a product
  • " " " " YOUR "
  • To get the word out there and get people talking about it
  • $$$$
  • To beat out the competition (clutter)

Grab attention with flashy colors, fun catchphrases

Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Blog Archive

About Me

Springfield (Ill.), United States
I'm a retired English, journalism and cultural studies teacher at Springfield College in Illinois (acquired by Benedictine University and subsequently closed). I coordinate jam sessions for the "Clayville Pioneer Academy of Music" at Clayville Historic Site and the Prairieland Strings dulcimer club, and I sing in the choir and the contemporary praise team at Peace Lutheran Church in Springfield. On Hogfiddle I post links and video clips for our sessions and workshops on the mountain dulcimer (a.k.a. "hog fiddle"), as well as research notes on folklore and cultural studies, hymnody and traditional Anglo-Celtic and Scandinavian music. I also posted assignments and readings in my interdisciplinary humanities classes. The Mackerel Wrapper (now on hiatus), carried assignments and readings for my mass comm. students. I started teaching b/log when I chaired SCI-Benedictine's assessment committee, and reopened it as the privatization of public schools grew increasingly troubling and closer to home.