Today's question --
How did the technology of FM radio pave the way for today's formats that appeal to different market segments?
Post your answers as comments to this blog post.
A weblog for Pete Ellertsen's mass communications students at Benedictine University Springfield.
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About Me
- Pete
- Springfield (Ill.), United States
- I'm a retired English, journalism and cultural studies teacher at Springfield College in Illinois (acquired by Benedictine University and subsequently closed). I coordinate jam sessions for the "Clayville Pioneer Academy of Music" at Clayville Historic Site and the Prairieland Strings dulcimer club, and I sing in the choir and the contemporary praise team at Peace Lutheran Church in Springfield. On Hogfiddle I post links and video clips for our sessions and workshops on the mountain dulcimer (a.k.a. "hog fiddle"), as well as research notes on folklore and cultural studies, hymnody and traditional Anglo-Celtic and Scandinavian music. I also posted assignments and readings in my interdisciplinary humanities classes. The Mackerel Wrapper (now on hiatus), carried assignments and readings for my mass comm. students. I started teaching b/log when I chaired SCI-Benedictine's assessment committee, and reopened it as the privatization of public schools grew increasingly troubling and closer to home.
13 comments:
With AM radio becoming more expensiev and more difficult to obtain, FM radio was becoming increasingly popular. FM technology made it possible for markets to have different stations. With different stations they would be able to focus on specific target audiences. FM radio stations can diversify into different formats which appeal to different groups of people.
AM radio was becoming expensive and licences were not easy to come by, because of this, FM radio started booming. FM then developed into an array of choices, considering each market was able to have up to 15 FM stations, and people started targeting different specific audiences, just like we have today.
By adding FM radio there are more radio frequencies available. You may have different genre. Classical
country, and rock are all available on FM radio stations. It becomes segmented when you have different age groups listening to the types of music that they favor.
The Fm stations will try to target the audiences that listen to their music.
FM radio grew rapidly and started becoming very diverse. With all the different genres of music advertisers were able to start targeting a specific market just from what music they were listening to: for instance most african americans dont listen to country stations so advertisers wouldn't put somthing towards them on a country station.
FM radio had high resolution of sound, but a short range- and were also much less expensive to run compared to AM. This made FM radio much more popular to run because one group could own up to 15 stations. This allowed for segmented radio to play certain types of music on certain stations. This allowed to reach out to more groups of people, which allowed FM radio to grow in popularity. More stations meant more listeners.
With the more expansive technology of fm radio, it gave a choice for listeners. FM radio is based on wave lengths and different wave lengths are picked up by different channels on an FM radio. This gives many radio stations a chance to put what they want on the air at anytime. It also gives the listener a move diverse spectrum of issues or music that they might want to listen to.
Technology of FM radio paved the way for today's formats that appeal to different market segments by the differnt radio stations. For example: country, classic, and new makes up 2,218 radio stations and their main target audience is male and females 18+ now lets get more specific and say you are selling an item for a male, you wouldnt sell it on the Classical or fine arts station you would advertise on the Rock, classic rock, and AOR which is mainly for the audience of males the ages of 18-49 years old.
People today listen to more FM radio then they do AM. Most people listen to AM radio for weather, traffic,news and sports updates. People who listen to FM radio listen to the talk shows and more music.licenses for Fm radio stations are easily obtainable, this allows each market to have about 15 FM radio stations. This allows the companies to segement there stations and audiences. This allows companies to play different generes of music for all different people. The technology of FM radio makes it easier for all companies to please all groups of people.
FM radio has become very popular due to its hightech technology that has abled the markets to target different audiences with many different stations. Also with how much cheaper it is to market FM stations versus AM station, it became known very fast. The more stations that appeal to more audiences is what made FM radio known today.
Edwin Howard Armstrong invented FM radio. FM radio was created because AM radio was becoming expensive. FM radio had more stations, for a more high fidelity sound, but with a short range. More stations were created this way because stations with the same frequency in different locations would not interfere with each other. With the market of radio expanding it called for radio stations to be more specific with what they play or say on their station to target a specific audience.
Edwin Howard Armstrong invented FM radio. FM radio was created because AM radio was becoming expensive. FM radio had more stations, for a more high fidelity sound, but with a short range. More stations were created this way because stations with the same frequency in different locations would not interfere with each other. With the market of radio expanding it called for radio stations to be more specific with what they play or say on their station to target a specific audience.
The technology of FM radio paved the way for today's formats that appealed to different market segments because AM radia was becoming more expensive and it was hard to attain a license. When this was happening, FM radio started to jump towards the top. They were getting a diversity of stations set up which targeted different audiences.
AM radio was popular in the begining because it could be listened to from far distances and it was easy to obtain. The only problem is that there are limitations to what can be listened to on it. Now with FM Radio anything can be listened to at anytime. However, there are limitations because FM radio cannot be reached from very far. FM radio became popular because any music can be listened to at the flick of a switch so more people were attracted to it
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