A weblog for Pete Ellertsen's mass communications students at Benedictine University Springfield.

Thursday, October 07, 2010

COMM 150: Class discussion topic for Friday

Please note (if you weren't in class Monday or Wednesday): We have moved our class discussion to the Internet today. Assignments for the rest of October are detailed on The Mackerelwrapper below at http://mackerelwrapper.blogspot.com/2010/10/comm-150-schedule-of-assignments.html. Monday is midterm break, and we'll meet again as scheduled at 11 a.m. Wednesday, Oct. ___.

Here's a theme to look for as you read Chaper 6, "Sound Recording." It's the way new communication technologies enable artists or writers to reach their audiences directly and thereby to get around the authorities who controlled the old means of communication. To use the terms we throw around in media studies, the new media enable the creators of content to by-pass the gatekeepers [definition* below] and transmit their messages to audiences.

We've seen it time and time again through history, and we're seeing it now in the sound recording industry. That's what I want you to write about in your comments to this blog post.

But first, a couple of examples.

In the 1400s, Johannes Gutenberg invented what was then a type of new media - the printing press. It enabled middle-class or bourgois writers as varied as Martin Luther and Shakespeare to put their content (bibles, plays, etc.) in the hands of readers without relying on the gatekeepers (the church, the crown, etc.). Now we have garage bands using recent technology to burn CDs and peddle them at $15 a pop to audiences between sets at their gigs without signing with a record label. It's the same process.

So ...

As you read Chapter 6, be looking for answers to these questions. And answer them, posting your answers as comments to this post. You'll notice I start with little factual questions, but I move on to questions that are designed to think about the facts. You should aim for a couple of sentences on each question, even more is better. (I've tried to design them so they'll take you about as much time as a regular class, i.e. about 50 minutes.) The envelope, please. Here are the questions:
  1. What are the major record labels in the United States? Who owns them? What percentage of the U.S. market is served by American companies? Do the labels function as gatekeepers?
  2. What technologies allow recording artists to get around the major labels? Of the artists you and your friends listen to, how many perform for majors? How many for indies? How many sell downloads directly on their websites? What other new media do artists use?
  3. What role does radio play in the sound recording business? We won't get to the chapter on radio for a week or two, but it doesn't hurt to think ahead.
  4. Canvass five or 10 people you know (I'm following the question at the bottom of page 139 in the 9th edition here, but I'll quote it in full in case you have another edition of the book), and ask "whether podcasts have become a part of their media habit. Ask what they seek from podcasts. Video stories? News? Music? And which podcasts seem most popular?"
  5. (Still following Vivian on page 139), "Does music content available on podcasts comprise a significant shift in the retail delivery of recorded music? Or its it a blip in the music retailing landscape?" I'll add a question or two of my own - where do iPod and other download technologies fit in here? When's the last time you bought a CD? Where did you buy it? Store? Online vendor - e.g. Amazon, CD Baby, etc.? Other?
Post your answers to these questions as comments to this post. See you Wednesday!
__________
* According to Wikipedia, "A gatekeeper is defined as someone who controls access to something, for example via a city gate. In the late 20th century it came into metaphorical use, referring to individuals who decide whether a given message will be distributed by a mass medium." Remember what it means when I use red letters on the blog? In this case, it means the definition of "gatekeeper" is fair game now when I go to make out tests, etc. Bonus question: Speaking of Wikipedia, can you fit Wikipedia into the same pattern - i.e. a new technology that allows us to by-pass the gatekeepers? If you're reading this far, number the bonus question #6 and answer it too. That way I'll know who stayed with us all the way to the end. Right?

Wednesday, October 06, 2010

Idumea - (1) Tim Ericksen and Eliza Carthy; (2) Millikin University Choir singing Idumea [also Till Minne and Wade in de Water] @ Homecoming Concert

YouTube blurb: First song in the second set of "Murder, Misery and Goodnight" at the Sage Gateshead Summertyne Americana Festival last Friday. It was a lot of fun in a great venue, and lots of fun to play in the round with Kristin Hersch (Throwing Muses), Howe Gelb (Giant Sand), The Handsome Family and "house band" David Coulter (musical director) and Neil Harland on bass. Shot by Magdalena Zapedowska Eriksen.



Millikin's University singing Idumea, Till Minne and Wade in de Water at their Homecoming Concert from their Winter Tour on January 24, 2010 at St. Patrick's Cathedral in Decatur, IL.

Tuesday, October 05, 2010

COMM 150: Schedule of assignments, for the rest of October

[Television] is not a tool by which the networks conspire to dumb us down. TV is a tool by which the networks give us exactly what we want. That's a far more depressing thought. -- "The Vent," The Atlanta Journal-Constitution, Jan. 19, 1999.

Friday, Oct. 8.
Instead of an F2F (face-to-face) meeting in Dawson 220, I will post a discussion question to The Mackerel Wrapper. Please check the blog and post your answers in the comments field of that post before the next class meeting. Warning: If you're anything like me, you'll forget all about it if you don't post on Friday.

Monday, Oct. 11. Midterm break. No class meeting.

Wednesday. Oct. 13. Read Chapters 6 (Sound Recording) and 7 (Motion Pictures) in Vivian. Themes to watch for: Concentration of ownership, on the one hand, and niche marketing, on the other. Where do "indie" labels and studios fit in this picture? What are the tensions between artists and bottom-line media people? I will assign your midterm, a take-home essay exam. Here's a link to last semester's midterm for an example of my essay tests.

Friday. Oct. 15. Read Chapter 8 (Radio). Similar themes and questions: Concentration of ownership, niche audiences (e.g. talk radio, different music formats, demographics, etc.), tension between artists and bottom line.

Monday. Oct. 18. Read Chapter 9 (Television). Same themes: Concentration of ownership, niche audiences, etc. A related question: Did television bring us together on 9/11? Ask your parents or grandparents: Were there shows that everybody watched back in the day? Be ready to blog about it.

Wednesday. Oct. 20. Read Chapter 10 (Internet). How has the Internet changed the way the other media do business? What avenues do it offer artists, creators of content?

Friday. Oct. 22. Midterm due.


Monday. Oct. 25. Read Chapter 11 (News) and Chapter 12 (Public Relations). No F2F meeting. I will post a discussion question to The Mackerel Wrapper. Something to think about (especially the last week or two before an election): How do news, public relations and politics intersect?

Wednesday, Oct. 27. No F2F meeting. I will post a discussion question to The Mackerel Wrapper.

Friday, Oct. 29. No F2F meeting. I will post a discussion question to The Mackerel Wrapper.

Monday, Nov. 1. Your first 5- to 8-page documented essay is due.

COMM 150: Class act? Jon Stewart replies to anti-Semitic outburst on CNN and explains why the media need to say "bad monkey" more often

It's a real nothingburger of a story, but the coverage of Comedy Central show host Jon Stewart's response to an anti-Semitic outburst by former CNN show host Rick Sanchez tells us something about the current state of American mass media.

Maybe.

Or maybe it doesn't. As someone in the media once said, you decide.

There's a link here:

Jon Stewart Addresses Rick Sanchez Firing On 'Daily Show' (VIDEO)

But first, let's look at some of the issues involved. We'll have a better link below.

We've talked some about these issues before, in the context of the "watchdog role" of the press (for more background click here for a Pew Center report) and other matters that just might come up on the midterm (if you get my drift). In fact, Stewart has come up with the best definition of the watchdog role I've ever seen. I'll quote it below, and I'll put it in red so you'll find it and remember it. This Sanchez-Stewart kerfuffle is broader than that: It raises questions of what responsibility the media have to society in general, what responsiblity any of us have to society in general.

Here's the background. Last week on a satellite radio program, Sanchez said he thought Stewart is a bigot and went on to suggest he believes the media are controled by Jews. It all fits together - kind of - because Stewart is Jewish, and frequently works it into his routines. It got Sanchez fired immediately from his position at CNN. That weekend, Stewart worked the kerfuffle into his routine at a charity benefit over the weekend.

Which would just be a couple of media celebrities talking trash at each other, except for a couple of things:

  • Last year, in a Time magazine poll, Stewart was voted "the most trusted newsman in America" (which ain't bad for someone who doesn't report the news but which still means something).
  • At the end of October Stewart and Stephen Colbert, another comedian with a more-or-less liberal slant on things, are holding a tongue-in-cheek rally in Washington, D.C. "to restore sanity ... for the people who think shouting is annoying, counterproductive, and terrible for your throat; who feel that the loudest voices shouldn’t be the only ones that get heard; and who believe that the only time it’s appropriate to draw a Hitler mustache on someone is when that person is actually Hitler. Or Charlie Chaplin in certain roles." He's also called it the "march to take it down a notch for America."
  • Stewart's response to Sanchez, both at the autism benefit and on his show, was kind of graceful, especially for a guy whose business is satire [defined as a genre in which "vices, follies, abuses, and shortcomings are held up to ridicule, ideally with the intent of shaming individuals, and society itself, into improvement"]. Satire is a form of comedy, and therefore it involves getting laughs out of audiences. But I thought it was as if he's trying to take the rhetoric down a notch himself.
  • As we watch Stewart's routine on the Monday night show, be listening for what he says about the media. What specific vices, follies, abuses, and shortcomings does he hold up to ridicule.
  • Question: Stewart is doing satire. What responsibility does a satirist have to society? To his audience that persumably will pay money for him to make them laugh?
    What responsiblity does a comedian have to the public welfare? Does a satirist have more than other comedians?
Here's the clip. Let's watch it.


The Daily Show With Jon StewartMon - Thurs 11p / 10c
Hurty Sanchez
http://www.thedailyshow.com/
Daily Show Full EpisodesPolitical HumorRally to Restore Sanity


Last week, before Sanchez went on the radio, Stewart was interviewed by Terry Gross of National Public Radio's "Fresh Air" program. It was featured in an NPR story "Jon Stewart: The Most Trusted Name In Fake News" ... it is really worth listening to, but here are some highlights from the transcript.

My favorite is Stewart's take on the "watchdog role" of the media. He didn't use the word "watchdog," and he didn't use the word "role," but I think he nails it:

I'm less upset with politicians than [with] the media. I feel like politicians — the way I explain it, is when you go to a zoo and a monkey throws feces, it's a monkey. But when the zookeeper is standing right there and he doesn't say, 'Bad monkey' — somebody's gotta be the zookeeper. I feel much more strongly about the abdication of responsibility by the media than by political advocates. They're representing a constituency. Our culture is just a series of checks and balances. The whole idea that we're in a battle between tyranny and freedom — it's a series of pendulum swings. And the swings have become less drastic over time. That's why I feel, not sanguine but at least a little bit less frightful, in that our pendulum swings have become less and less. But what has changed is the media's sense of their ability to be responsible arbiters. I think they feel fearful. I think there's this whole idea now that there's a liberal media conspiracy, and I think they feel if they express any authority or judgment, which is what I imagine is editorial control, they will be vilified.
Discussion question (if we get to it): If the media are the watchdog ... or the zookeeper (choose your favorite metaphor) ... then who watches the watchdog (or keeps the zookeeper from throwing stuff)? Discuss, post your answers to the blog and/or just think about it. This is a question that may come back at you (if you get my drift) one way or another as we go along.

COMM 337: Public affairs reporting on Chicago city election - PLS READ AND DISCUSS

Assignment alert! Writing assignment below ...

Coverage of former White House chief of staff Rahm Emmanuel's campaign for mayor of Chicago got off to a fairly standard start with a nice little fluffball of a story by cityside political reporters John Chase and Kristen Mack about his "listening tour" of standard political backdrops. They included an "el" stop and my favorite Mexican-American restaurant in Chicago.
The restaurant, Nuevo Leon, is on 26th Street in the Pilsen neighborhood once inhabited by Czech immigrants (including the founders of Benedictine University) and now the Mexican-American community. I was taken there as an out-of-town reporter filing color stories when outgoing Mayor Richard Daley was first running for the office. As you read the story, watch how City Clerk (and majoral candidate) Miguel del Valle turns the restaurant's popularity around to let fly with a zinger aimed at Emanuel.

And notice how tbe reporters let their source, in this case del Valle, let fly with the zinger. That way they maintain their journalistic objectivity. (Or do they? See questions below.) But they still get their zinger, an ending that restates the lede but with a little twist at the end.

Here's the lede:
As he embarked Monday on his all-but-official campaign for Chicago mayor, Rahm Emanuel hit the streets of Chicago by inviting citizens to "tell it like it is." And before lunchtime, he got what he was asking for.

Days after resigning as White House chief of staff, the former North Side congressman invited the news media to follow him as he bopped around a carefully selected set of neighborhoods -- from an "L" stop in the South Loop and a diner in Chatham to a popular Mexican restaurant in Pilsen and the shops along Devon Avenue.

But as he wolfed down scrambled eggs and sipped coffee at Izola's Restaurant on 79th Street with three patrons, some residents tried to interrupt, blaming the former White House strategist for a lack of jobs on the South Side. As the cameras rolled, Emanuel stood up and tried to quell the simmering scene, explaining how he felt the Obama administration had helped create jobs.

"You are going to be asked some hardball questions and get your bat out," Paul Johnson, 49, eventually told Emanuel. "Welcome to Chicago."

It wasn't necessarily the welcoming Emanuel envisioned. ...
And so it goes. It's a pretty good color story, the kind of thing I was writing 20 years ago. And that, of course, is the purpose of Emmanuel's "listening tour." It's obviously a series of photo ops that will lend themselves to good color writing.

And so it did.

Here's the article's conclusion ... del Valle's zinger. Notice how Chase and Mack set it up - and let it fly:
Emanuel also visited Pilsen, where he met with United Neighborhood Organization CEO Juan Rangel, a strong ally of Mayor Richard Daley's. Rangel said he wasn't endorsing Emanuel but felt he was among several candidates who are qualified to be mayor. Emissaries from those campaigns also greeted Emanuel outside Nuevo Leon restaurant on 18th Street.

Supporters of U.S. Rep. Luis Gutierrez and former Chicago Public School Board President Gery Chico rallied around the restaurant catcalling as Emanuel made his way down the block. Some local activists also handed out fliers ripping Emanuel for being part of a White House that some feel hasn't been active enough on immigrant rights.

"Gutierrez si! Rahm no!" several people chanted outside, while Chico's supporters gathered signatures to get their candidate on the ballot.

"We'll be ceding no ground to Rahm Emanuel or anybody else," said Robert Reyes, a Chico spokesman.

Even potential rivals who weren't there tried to pile on Emanuel, who has garnered national media attention for jumping into the local race.

"It's a great restaurant visited by tourists," said City Clerk Miguel del Valle, who has said he's running to be mayor. "It's a must stop for tourists, and I can understand why Rahm went there on his first day back."
Please read and discuss. In your post, please discuss the following questions:

1. How would you characterize the tone of this story? Positive or negative? Public affairs reporters have to be objective ... they have to fall somewhere in between hero workshop and sacrcasm. Do the reporters of this story succeed in doing that? Why do you say so?

2. On page 137 of "Writing to Deadline," Don Murray suggests, "Write the ending first so that you have a clear sense of direction as you write the draft. Don't worry, you'll still be able to write for discovery." How well does the ending fit the overall direction of this story?

3. What does Murray mean by "discovery" (see question 2 above), and do you find a sense of it as you read the story?

4. What criteria would you use to evaluate a public affairs story? Where would you rate this story on a 1-10 scale (1 is just awful, 5 mediocre and 10 Pulitzer Prize material) using those criteria?

Post your answers to your blogs. We'd better get started doing this, by the way, so we don't get backlogged. We're almost at the halfway point in the semester.

Monday, October 04, 2010

COMM 337: Tempest in a teapot? Two op-ed political commentary pieces

Thomas Friedman http://www.nytimes.com/2010/09/29/opinion/29friedman.html The Tea Kettle Movement Sept. 28

The issues that upset the Tea Kettle movement — debt and bloated government — are actually symptoms of our real problem, not causes. They are symptoms of a country in a state of incremental decline and losing its competitive edge, because our politics has become just another form of sports entertainment, our Congress a forum for legalized bribery and our main lawmaking institutions divided by toxic partisanship to the point of paralysis.

Paul B. Farrell, MarketWatch

http://www.marketwatch.com/story/america-on-the-brink-of-a-second-revolution-2010-09-28 America on the brink of a Second Revolution
Commentary: 2010 elections guarantee gridlock, anti-capitalist class war

'... brilliant but bleak “Decadence of Election 2010” report by Prof. Peter Morici, former chief economist at the International Trade Commission. He sees no hope from America’s political parties, just a dark scenario ahead.'

Warning: Another revolution will cost investors 20% more losses

Yes, big warning, the Second American Revolution will extract painful austerity, not the “happy days are here again” future touted by tea-baggers. For years it’ll be impossible for most of America’s 95 million investors to develop a successful investment or logical retirement strategy.

Why? Political chaos will translate into extreme volatility and a highly unpredictable stock market. Result: Wall Street will lose another 20% of the value of your retirement portfolio in the next decade, just as Wall Street did the last decade. So if you think you’re “mad as hell” now, “you ain’t seen nuthin’ yet!”

COMM 150: In-class survey

1. What magazines do you read? List them. How often? Do you read them online or in print?
For example: Relix - every month
2. What does this tell you about the future of the magazine industry?

Post your answers as comments to this blogpost.

Wednesday we will look at niche publications.

Friday, October 01, 2010

COMM 150: Advance warning - first documented essay

Like I said in class today, it'll be a 5- to 8-page documented essay due at the end of October (actually the first of November since Oct. 31 falls during a weekend). I'll write detailed instructions for you in the next few days, but it'll be on some aspect of niche marketing ... and how niche marketing has affected the communications industry. When I have the instructions ready, I'll post them to the blog.

In the meantime, this article on niche magazines will be a good starting place. Read it. We'll talk about it Monday, in connection with John Vivian's chapter on magazines in "Media of Mass Communication."

The article is titled "Niche magazines: who reads what, and why?" It's by Amanda Lerner, and it appeared April 25 in North by Northwestern, which describes itself as a "daily newsmagazine of campus life, culture and entertainment for Northwestern University in Evanston." [Northwestern, by the way, has one of the top graduate programs nationwide in journalism and integrated marketing communications. It's called the Medill School of Journalism, and you might want to keep it in the back of your mind when you start thinking about grad school.] Lerner says:
Niche magazines are not just small, bi-monthly or quarterly magazines that target fishermen or knitters. According to Medill professor David Standish, the category encompasses “all magazines look for a specifically targeted audience. I guess niche . . . kind of depends on how small that target is.” In these tough economic times, some niche magazines are hitting a much larger target audience than others, leaving them in the proverbial dust in terms of readership.

“In terms of print product, those that are going to survive are going to have to do something really useful for their readers.” Standish said, “I think the whole media landscape is in upheaval right now. And I think that what’s happening with magazines, the area that I know best, is that there is going to be a considerable shake-out.”
That's the money graf*, but, really, you should read the whole thing.

_________________
* Jargon alert: In newspapering, "graf" is short for paragraph. No, I don't know why it's spelled with a "f." But it is.

COMM 150: In class Friday

Define "demassification" - consult Vivian, the Web and your own knowledge. Post as comments ... oh, you know the drill by now.

Wednesday, September 29, 2010

COMM 150 in class: Who owns our hometown paper?

This exercise will give us some context for John Vivian's discussion of newspaper ownership trends (pages 0000 to 0000) and get us started on our classroom discussion ...

But first, we ought to read the post just below this one. I put it up Monday when I learned another newspaper bureau at the Illinois State Capitol is laying off a reporter. That, unfortunately, gives us some context on what's happening as well.

Here's the exercise. It's premised on the fact that you sit in front of the most powerful research tool known to humankind. I'll ask some questions. Some of the answers you probably know. Others you may not. Here they are:
1. The State Journal-Register is our hometown newspaper in Springfield. Who owns it?

2. Where are its owners from?

3. How are they doing financially?

4. What do Springfield, Peoria and Galesburg have in common?

5. What does this tell you about John Vivian's discussion of newspaper ownership trends and economics?
Post your answers as comments to this blog post.

Monday, September 27, 2010

COMM 150: Economics of newspapering - a hard lesson in today's news

At the end of class today (Monday), I asked you to think about this question: How can a newspaper, or other news organization, balance its role as a "fourth branch of government" with its need to make a profit and stay in business? It's a difficult question, and there aren't any clear-cut answers. Especially when newspapers are losing circulation, as they are today.

Here's something in today's news that shows how difficult the question can be. And how timely it is. Lee Enterprises, the chain that owns The St. Louis Post-Dispatch, the Southern Illinoisan and the Bloomington Pantagraph (along with dailies in Decatur, Charleston, Mattoon and Davenport, Iowa), laid off one of its Illinois Statehouse reporters. By the way, Lee is the chain that John Vivian discusses at the beginning of the chapter on newspapers in our textbook (pages 77-78 in the ninth edition).

"Mike [Riopell] was a hard-working Statehouse reporter who really knew his stuff," said Rich Miller, who publishes Capitol Fax, a state government news blog. "His ejection will create yet another gaping hole in the press room."

Miller's post isn't happy reading, but we'd better read it. The comments, too. The blog's readers are mostly political insiders, and they're opinionated. But they generally know what they're talking about. [For example: They know Steve Brown is State House Speaker Michael Madigan's press secretary, so they don't bother to spell it out. I just skim over references I don't understand, or don't agree with. But I always read the comments.] Reading something like this tells you what's happening now in a way than no textbook can ever do.

As newspapers cut back on editorial staff, it has implications for how well they can report on government. Niche publications like the Capitol Fax blog take up some of the slack. (Check out the guy from Southern Illinois University who says, "Without this blog, I would be totally in the dark about what is going on in the Illinois capitol. Coverage in Carbondale is absent. The [Southern Illinoisan] may go weeks without a state issue article.") But it's troubling.

Sunday, September 26, 2010

What's a blog without cat pictures?

Giving a photographer the hairy eyeball ...



In context, window looking out on our back yard in background ...

COMM 337: New York Times recalls a classic baseball story. Baseball? No, a classic story in every way ... AND A WRITING ASSIGNMENT FOR YOUR BLOGS

In today's New York Times, Charles McGrath recalled John Updike's story on Red Sox baseball legend Ted Williams' last game at Fenway Park in Boston. Updike's headline "Hub Fans Bid Kid Adieu" made fun of generations of sportwriting cliches, but the story is a classic of well-written magazine journalism. It is archived here on The New Yorker's website.

[It's timely now because Tuesday is the 50th anniversary of Williams' last game, on Sept. 28, 1960.]

Here's the assignment. It comes in three steps:
1. Read Donald Murray, especially Chapters 3-4, on "reporting for surprise" and finding the flow (Murray calls it "tension" of a story. As you read Murray, try to figure out what he means by "surprise." It's almost impossible to explain, but it's important. It may be the single most important thing that makes your work stand out in the crowd.

2. Read "Hub Fans Bid Kid Adieu." How does Updike develop the tension of the story? Are there any surprises in it as you read? What other techniques and/or attitudes that Don Murray suggests do you find reflected in Updike's story?

3. Post your thoughts (about 1,000 words) to your blog, and email me when you've finished. If you can't complete it by the end of the week, email me anyway and let me know how you're doing on it.
>As always, if you have questions, comments or suggestions, please don't hesitate to get back to me.

Friday, September 24, 2010

COMM 150: Of news, politics, a changing economy and HINTS for the midterm

Posted Friday evening for class Monday.

In class today, we looked at a World Newspaper Federation website that say government and the news business have been inseparable since Julius Caesar posted the daily acts (Acta Diurna) of his government in Rome more than 2,000 years ago. And I suggested, in a couple of links we didn't get to, that today's American news media contribute to a public distaste for politics and government by treating politicians like celebrities.

One of the links quoted Sarah Palin, a politician who is often treated like a celebrity, complianing about what she calls the "lame-stream media." So it goes both ways.

But later today, I realized I left out something important. In fact, it's so important it might be on a test someday.

[By the way, did you notice the HINT? Just askin'.]

It's related to this whole idea of the media as a fourth branch of government - after the the legislative, the executive and the judicial branches. We mentioned it in passing during class, but I want us to have it very clearly in mind - especially now that we're in the last month before important statewide and congressional elections. According to Wikipedia, the idea is attributed to Sir Edmund Burke, an 18th-century English statesman, and Thomas Babbington Lord Macaulay, a 19th-century English historian, who said, "The gallery in which the reporters sit has become a fourth estate of the realm" [the other three were the House of Commons, the House of Lords and the bishops of the Church of England]. You don't have to remember these details - they're ancient history. Well, early modern. But I do want you to realize how old they are. In America, the phrase has been adapted to say the press, or the media, comprise a "fourth branch of government."

On the Yahoo! ANSWERS interactive website in 2007, contributors were asked, "Why is the media sometimes called the 'fourth branch of government?'?" Voted the best answer was this from "Trish JPA and Jewish Pastafarian":

I haven't heard it before, but it makes sense to me. Our media is one of the forces that keep the other three branches of government in check, and checks and balances are what our constitution is all about. There are many things that would never be known by the general public if it were not for the media, and that in turn enables the public, and thus VOTERS, to influence government, and to have an informed say in who our leaders are. We have a formidable constitution and government, but it would be nearly worthless if its functions were carried out in secret.

Much as I often dislike some of the things the media does and their intrusiveness, I have had MANY occasions in my lifetime to be thankful for their presence. We are what we are in part because of our media and its freedom of speech, and I wouldn't trade it for anything, even when I'm angry at it! :-)
Source(s):
My opinion; it's worth EVERY penny you paid for it, too ;-)
OK, that's the theory. The press is part of the system of checks and balances in our system of government. Its role is to publicize the acts of government and serve as a watchdog over government. As wcolwell2, another contributor to the Yahoo! question board, put it, "In an ideal world, the press keeps the three branches of our govt honest."

Well, that's the theory. We'll be looking to see how well it works in practice.

Part pf what we're seeing in this year's election season is an attack on the institutions of government and the press themselves - not so much the institutions, perhaps, as they way they do business. But an attack, all the same.

Thus we get Fox News commentator Palin blasting the "lamestream media" along with the Democratic majorities in Washington, as she did in a speech at a Republican fund-raiser in Iowa last week. "We have to hold the press accountable when we know they are making things up and telling untruths," she said. She says that a lot. The Des Moines Register's story treated it as a standard political speech directed at standard political targets, a "full-throated call to arms for angry and out-of-power Republicans on Friday in front of an audience of some of the nation's most influential party activists."

But Mark Halperin of Time magazine saw in it more than "a rambling nothingburger of a diatribe, with a convoluted, self-pitying screed about the media." In a column about Palin's speech, Halperin said she's attacking "Coastal Elites, the Media and Establishment Politicians of Both Parties." And therein, he says, lies her appeal:


The past 22 months have been replete with situations in which Palin has refused
to adhere to the conventional playbook of presidential contenders and party
honchos. That posture, along with — let's face it — her watchability, star
quality and good looks, is what keeps her core supporters hanging on her every
word. Her followers forgive her sloppy syntax and seemingly haphazard
methodology — to them, this makes her accessible, relatable and real. The more
she is attacked and belittled, the more they rally to her defense.
And the more she attacks and belittles the establishment, the more she appeals to her fans.

In short, it's good politics for Palin to go on the attack.

According to Matthew Dowd, a political analyst who coordinated President Bush's 2004 re-election campaign, it's a good year for anti-establishment politicians in general. Palin is just the most prominent of the bunch:

The underlying problem is that the vast majority of the people do not trust the
federal government and Congress to understand and address the concerns of
everyday Americans. Distrust of Congress is at a historic high (Gallup's latest
polling has congressional approval at 18 percent positive, 77 percent negative).
Disapproval appears even higher among Republican primary voters. The problem is
that institutional trust is extremely low and needs to be restored. People need
to believe that Congress and the federal government can be effective together.
Dowd adds:

Americans are angry and frustrated with the incompetence of the federal government. They don't like fiscal irresponsibility (massive budget deficits). They don't like the fact that government can't get the job done well (responses to the Hurricane Katrina and the BP oil disasters). And they don't like it when neither Republicans nor Democrats in Congress seem to get it -- when members appear to be more concerned with keeping and expanding their power than with tackling the very real problems facing the nation.

So, in Republican primary after Republican primary, voters are turning away from candidates with Washington experience toward novices who may not be considered "the best and the brightest." ...
Dowd doesn't say a word about the media, but I think it's clear: Palin's attacks on the media, and those of others on the right wing, are part of a general attack on the political establishment.

Question: Are the media so bound up with the governmental institutions they cover that they ignore the interests of their readers, their viewers, the voters? If so, how well are they fulfilling their role as watchdogs.

Just askin'. And just hintin'.

Similarly, Ronald Brownstein of National Journal magazine sees a general, widespread distrust in American institutions at work in this year's election. He dosn't directly mention the national media, but they're certainly affected. Browstein takes a historical view:

During the transition from the agricultural era to the Industrial Age in the late 19th century, America suffered through a generation of political instability and volatility.

The political hallmarks were narrow congressional majorities and rapid shifts in control; repeated one-term presidents; and divided government, with the parties routinely splitting the White House and Congress. This turmoil (which lasted from about 1876 to 1896) was rooted in the widespread sense among Americans that neither party had convincing answers to the enormous challenges created by the shift from farm to factory.

Based on last week's release of the annual Census Bureau report on income and poverty, it appears that the U.S. is experiencing something similar again, as Americans uneasily navigate a globalized, information-based economy. Across a wide range of economic measures, the bureau report demonstrated, the past 10 years have been an utterly lost decade for many, if not most, Americans. And that helps explain why the U.S. continues to careen through so many sharp political reversals.

From 2000 through 2009, the Census Bureau found, the median income (measured in inflation-adjusted dollars) declined by 5 percent for white families, 8 percent for Hispanic families, and more than 11 percent for African-American families. That's almost unimaginable over an entire decade. From 1991 through 2000 (again in inflation-adjusted dollars) it had risen by 13 percent for whites, 19 percent for Hispanics, and 28 percent for African-Americans.
Brownstein concludes:

The larger point is that, as in the late 19th century, millions of Americans feel that the ground beneath them is cracking as the economy convulses in destabilizing structural change. They are losing faith in all institutions, and many have grown dubious that either political party has answers for their distress. Since the mid-1990s, Americans have flipped from divided government in Washington, to unified Republican control, to unified Democratic control. Voters now appear poised to divide power between the parties again. That's not likely to be the final spin of the wheel. Until more Americans obtain greater security in their financial lives, don't expect either party to enjoy much of it in Washington, either.
Now, here's the kicker: The same underlying economic changes are affecting the media, too, especially the print media and the national television networks that comprise the national mainstream media. As Sarah Palin might say, how is that underlying economic change-y stuff workin' out for them?

As the Nov. 4 election draws nearer, we'll be looking at how the news media live up to their theoretical role as the fourth branch of government. [HINT: Did I mention we'll have a midterm, and probably a documented essay too, coming up during that time period? Just askin'.] We'll also be looking at how structural changes in the economy affect their ability to do that. And we'll be looking at what John Vivian, author of our textbook, calls "demassification" ... i.e. a trend away from mass media toward smaller publications geared for niche markets.

[Something to think about: Would the election make a good 25-point short essay and the trend toward niche marketing in all kinds of media make for a 50-point essay? These are the kinds of things I think about as we go along, and it might pay you to think about them too.]

Tangent [or is it a tangent?]. Brownstein used to be the White House reporter for The Los Angeles Times (circulation 616,606, down from a peak of 1.1 million), and he was arguably the most respected reporter on a very competitive beat. He left the Times for National Journal (circulation 12,171). It's a niche publication, more accurately described as a cluster of even narrower niche publications. Its "About Us" page says:

National Journal Group is the leading source of nonpartisan reporting on the current political environment and emerging policy trends. Our print, online and broadcast properties include National Journal, CongressDaily, The Hotline, NationalJournal.com, The Almanac of American Politics, and "Washington Week with Gwen Ifill and National Journal."
The "About" page gives a clear picture of its hoped-for target audience:

... National Journal Group enjoys unparalleled readership loyalty from decision makers and policy influencers across the nation. National Journal Group's publications have become trusted professional resources for Members of Congress and their senior staffs, the Executive branch, federal agency executives, government affairs professionals, corporate and association leaders, and the political news media.
Why would somebody like Brownstein jump from the Los Angeles Times to National Journal? Just askin'.

Thursday, September 23, 2010

COMM 150: News ... in search of the real Lindsay Lohan, Sarah Palin and Count Dracula

What does the news coverage of Dracula, Lindsay Lohan and Sarah Palin have in common?

First, a little background.

Count Dracula, the title character in the 1897 novel and all the horror movies about vampires, is based on a historical figure named Vlad Tsepes Drakul (1431–1476), sometimes known in English as "Vlad the Impaler" for what he did to an estimated 40,000 to 100,000 of his enemies. Nice guy.

I assume we don't need any background on Lindsay Lohan and Sarah Palin. Lohan is due in court Friday, likely about the same time we're in class, and Palin's always in the news.

Now, back to the question.

The answer will begin to ome clear as we read "Newspapers: A Brief History" by the World Association of Newspapers headquartered in Paris. It gives a little of the history of newspapers, and it's important because it tells us something about the role that newspapers have traditionally served in the Western world ... going back to the days of the Roman Empire. We'll also look at the circulation figures of the World’s Top 100 Dailies. And we'll get a sense of history on the fly from "What They Say: Quotes About Newspapers. I'll point out a couple or three that I like. But I want you to read them and see which ones you agree with, disagree with ... or just sort of leave you "meh," or indifferent. What's different today? What's the same?

Worth a thousand words. "A Graphic History of Newspaper Circulation Over the Last Two Decades". One word for it. Down. Forget the other 999. Down, down, down.

One response to declining readership has been to try to compete with television and celebrity magazines. John Dvorak of PC Magazine has a blog post titled " Newspaper Publishers Are Idiots" in which he explains his opinion of this trend. (At least he's not coy - he lets you know what he's thinking.)
I was doing research at the University of California Newspaper Library, which has a tremendous collection of microfilmed old newspapers from every era. If you want to see the heyday of the newspaper business and quickly see what would work today, look at a 1954 edition of The San Francisco Examiner. It's so dense with news stories that today's papers look as if there's nothing in them. It is extremely compelling.

The point is that there are good ideas already out there, and they just need to be rediscovered. But for now the panic-stricken bosses seem to be heading down the same abyss in the same direction. It's the direction that created the abyss in the first place.
Some papers have tried to not go over the cliff. The Washington Post, The New York Times and, to some extent, quality Midwestern papers like The Chicago Tribune and The St. Louis Post-Dispatch, still publish mostly news and analysis of public affairs and economic news. But they all publish more fluff than they used to, cetainly more than the old Examiner would have ever thought of. And they're all getting more like TV and, more recently, celebrity websites like TMZ.com.

Which brings us to Lindsay Lohan. Fox News has an interactive feature where we can vote on this vital question of the day: Is Lindsay Lohan the Worst Celebrity Repeat Offender? Other choices: Paris Hilton, none of the above, undecided.

And this news flash - fluff flash? oh, let's not go there - from Us Weekly: "Lohan drank, 'giggled' as she tweeted confession" ...

In the meantime, the news media are treating politics and government like celebrity news. Here's columnist Alyiah Shahid of The New York Daily News detailing how "Sarah Palin and Christine O'Donnell: Tea Party's conservative darlings look, dress and talk alike ... what happens when we cover politics and government like celebrity gossip?

Well, here's one thing that happens. The politicians start acting like celebrities. Jay Newton-Small of Time magazine has an interesting analysis of how Palin does it and uses her status as a celebrity to gain political traction.

Which is interesting ... and important ... but leads us away from our original question: What similarity can you find in the news coverage of Dracula* and Lindsay Lohan? But, oh heck, maybe it doesn't - how is Vlad the Impaler's coverage like that of Sarah Palin and Christine O'Donnell, too?

Wednesday, September 22, 2010

COMM 150: Newspapers - survey

Please post your answers as comments to this post ... I'll post the questions as we go along.

1. what newspapers ... what format e.g. State Journal-Register - print; Chicago Trib - online

2. how often ?

3. which parts do you read? ... ignore? What information do you go to the newspaper for? e.g. in-depth political (sports) coverage and analysis

4. When is the last time you paid money for a newspaper?

5. Trick question (for extra credit): Which part of the newspaper do you think the most people read?

Sunday, September 19, 2010

COMM 150: Blockbusters, best sellers, audience fragmentation, niche marketing and the long tail

I'd hoped we would move on to the chapter on newspapers in John Vivian's "Media of Mass Communication," but there's something we didn't get to in the chapter on books, and it's important. So we'll go over it today, and we'll keep coming back to it all semester. I'll set it up by asking you some questions. (Just so we don't skip over them, I'll put them in red.) The first: How does Vivian define the following?

1. Blockbusters
2. Audience fragmentation
3. The long tail
Next question: Study the most recent annual USA Today best-seller list ... paying attention to the little descriptions of the books that follow the titles. What types of books are selling? Who's buying them? Do you see any surprises? (Hint: "Young adult" is the book industry's word for teenagers.) How many of the top-selling books are aimed at a niche market?

Necessary - and important - tangent: A niche market, according to Wikipedia, is "the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact." Let's boil that down a little. We're going to need to know how to use this language (in case it comes up on a test or something like that, if you get my drift). Original meaning of the word is a "curved space in a wall that is designed to hold a statue, vase, etc." If you've been up to the second floor of Brinkerhoff House, there's one above the staircase about halfway up. Link here to see one in Merrian-Webster's Learner's Dictionary ... and to suss out the other meanings. The way "niche" is used in the business world, it's about being in the right place at the right time ... as Merriam-Webster put it, being in a "situation in which a business's products or services can succeed by being sold to a particular kind or group of people." I'd say being in the right place at the right time with the right product.

With that in mind, let's go back to the USA Today best-seller list. What groups of people are represented here? OK, "young adults" or teenagers. Who else? How many titles would appeal mostly to women? To Republicans? Any other groups?

What John Vivian calls a "blockbuster" is a book aimed at a mass market. He mentions "Gone With the Wind," a wildly popular 1936 romance novel. He's right, and the 1939 movie version was, too. Starring Clark Gable and Vivien Leigh, it was re-released in 1947, 1961, 1967, 1971, 1989, 1998 and 2007 and is "estimated to be the highest grossing film domestically of all time."

Other authors aim at a mass market with "mid-list" books - novels or non-fiction designed to have a general appeal to all kinds of readers. They aren't as successful as "blockbusters," as Vivian notes, but in the aggragate they make more money day in and day out. How many books in the USA Today best-seller list appear to be aimed at a mass market? There aren't many, but I think there are a few. Hint: Look for mysteries, action-adventure stories, general-interest novels and "how-to" books, i.e. books that show readers how to do something. Anything that looks like it would interest a variety of people from different groups or market segments.

How does audience fragmentation fit into the niche marketing picture? Vivian would say the long-term trend is toward fewer blockbusters like "Gone With the Wind" and more books aimed at niche markets. I think he's probably right, but Harry Potter comes pretty close!

Finally, at the end of the chapter Vivian cites a book called "The Long Tail: Why the Future of Business is Selling Less of More" by Chris Anderson. According to Wikipedia, the long tail is a mathematical concept that Anderson applied to mass communications and marketing. Here's the "money graf" in Wikipedia:

Anderson argues that products in low demand or that have a low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough. Anderson cites earlier research by Erik Brynjolfsson, Yu (Jeffrey) Hu, and Michael D. Smith, that showed that a significant portion of Amazon.com's sales come from obscure books that are not available in brick-and-mortar stores. The Long Tail is a potential market and, as the examples illustrate, the distribution and sales channel opportunities created by the Internet often enable businesses to tap that market successfully.

An Amazon employee described the Long Tail as follows: "We sold more books today that didn't sell at all yesterday than we sold today of all the books that did sell yesterday."
The questions:

How does the long tail theory fit in with niche marketing and the other concepts we look at in class Monday? Why might it be a good thing for people of your generation to be aware of as you choose careers and look for opportunities in the business world?

Friday, September 17, 2010

First-rate newspapering on a ukelele?

"Trying to be a first-rate reporter on the average American newspaper is like trying to play Bach's St. Matthew Passion on a ukulele: The instrument is too crude for the work, for the audience and for the performer." -- Ben Bagdikian

Emeritus dean of the journalism school at the University of California Berkley, Ben Bagdikian has been a fierce critic of the corporate media for decades. Most local television news he characterizes as "giggle programs, where inane pleasantries bounced back and forth, in between which they say oh yes, there was an ax murder in San Jose."

And his opinion of local newspapers isn't any higher.

But what's that stuff about a ukelele?

Let's see.

First, Roy Smeck, a vaudville artist known as the "wizard of strings," plays "Tiger Rag," a jazz standard of the early 1900s, on the uke:



Next, "Blute nur, du liebes Herz" from the St. Matthew Passion, with the Brandenburg Consort and soprano Emma Kirkby, conducted by Roy Goodman:



Nothing wrong with a uke, and nothing wrong with a Bach choir, either. They're just different things.

COMM 150: In-class quiz

From time to time, as you may know if you've taken my classes before, I give quizzes in class ... partly to stimulate class discussion but also to encourage class attendance. Therefore, I try to make the questions not terribly demanding so everybody gets credit for coming to class.

Here's today's question:
In what large East Coast city is The New York Times published:

a. Springfield

b. New Berlin

c. Williamsville

d. Chatham

3. New York City.
Post your answers as comments to this post.

These quizzes work best if you tell your classmates who are not here today exactly what you did to earn 35,000 extra credit points.

COMM 150: I still like Wikipedia ...

... but I've got to admit this is funny and it can happen, it can happen.

But notice the bogus stuff about the brown bears in the courtroom went up on Sept. 13 and got taken down Sept. 14. How long does it take for the mistakes that creep into Encyclopaedia Britannica to get corrected?

Hint: According to the Wikipedia article about the Britannica (sorry 'bout that!), the first edition of Brittanica came out in 1768, and the current edition - the 15th - in 1985. Updates are more frequent, though: The most recent print revisions came out in 2007 and 2010.

About Me

Springfield (Ill.), United States
I'm a retired English, journalism and cultural studies teacher at Springfield College in Illinois (acquired by Benedictine University and subsequently closed). I coordinate jam sessions for the "Clayville Pioneer Academy of Music" at Clayville Historic Site and the Prairieland Strings dulcimer club, and I sing in the choir and the contemporary praise team at Peace Lutheran Church in Springfield. On Hogfiddle I post links and video clips for our sessions and workshops on the mountain dulcimer (a.k.a. "hog fiddle"), as well as research notes on folklore and cultural studies, hymnody and traditional Anglo-Celtic and Scandinavian music. I also posted assignments and readings in my interdisciplinary humanities classes. The Mackerel Wrapper (now on hiatus), carried assignments and readings for my mass comm. students. I started teaching b/log when I chaired SCI-Benedictine's assessment committee, and reopened it as the privatization of public schools grew increasingly troubling and closer to home.