How does Miller use the blog? Essentially, to promote the newsletter. Here's an example this morning ... in a post headlined Quinn will threaten to close facilities, lay off workers" ... it begins with the lead-in to an extended quote from this morning's Chicago Tribune:
* I told subscribers about this late Friday morning…Miller has two links. One is to the story in this morning's Trib. The other is to the item he ran in Friday's blog:Gov. Pat Quinn plans to issue layoff notices to thousands of state workers this week as he deals with a budget shortfall he pegs in the hundreds of millions of dollars, a state government source with knowledge of the situation told the Tribune.
The governor also intends to announce the closing of several state facilities, including a prison, juvenile detention center and homes for the mentally ill and developmentally disabled, sources confirmed. Without action, Quinn’s budget office says, several agencies would run out of money by the spring. ...
Protected: SUBSCRIBERS ONLY: This just in, Part 2… Friday, Sep 2, 2011Like many business people, bloggers advertise their product by giving away samples. But the savvy ones also remind potential customers they can get more when they pay for the service.
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2 comments:
Well done, Doc.
Strong points, Doc.
Blogs can also serve as a direct and indirect mode for a business to reach a consumer. Blogging can increase sales for a business through customer interaction by offering a channel for producers to advertise products to consumers.
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