Copied and pasted from the message board linked to my webpage at http://www.sci.edu/classes/ellertsen/facultypage.html. While its purpose is to stimulate (a better word might be "create") class discussion, this is a mandatory, graded assignment.
doc
COM 221 -- Friday's assignment
Wed Nov 29, 2006 15:53
216.125.122.175
This will be the basis for class discussion Friday, but it is also a graded assignment. Your grade will depend on how extensive and relevant your discussion is of the point I ask about below.
Go to a college or university website (the one you did your term project on will probably work best but isn't mandatory. Surf around it till you find: (1) the college's mission statement and a statement of core values, vision or similar noble-sounding words; and (2) information about a community relations program it has undertaken.
Answer some or all of these questions on the message board. How does the college translate its core values as expressed in the statements of mission, vision, etc., into community relations? How does that relate to its overall public relations practice?
-- pe
A weblog for Pete Ellertsen's mass communications students at Benedictine University Springfield.
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- COM 221: Assignment for Fri., Dec. 1
- New office -- directions
- COMM 150, 207: 'Next big thing' on the net?
- COM 221: 'Keys to the store'
- COMM 150, 221: 'Branding' Britney Spears
- Dr. Suess does the internet
- COMM 207: BP damage control. Read, post and discuss
- COMM 221: Organizational culture in the news. Disc...
- COMM 221: 'Microtargeting' and angry voters. Extra...
- COM 150 -- term paper topics?
- COMM 207, 150, 221: Bad photo crop!
- COM 221: Targeted vs. message-driven strategies
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- COM 150: Read and discuss (post below)
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About Me
- Pete
- Springfield (Ill.), United States
- I'm a retired English, journalism and cultural studies teacher at Springfield College in Illinois (acquired by Benedictine University and subsequently closed). I coordinate jam sessions for the "Clayville Pioneer Academy of Music" at Clayville Historic Site and the Prairieland Strings dulcimer club, and I sing in the choir and the contemporary praise team at Peace Lutheran Church in Springfield. On Hogfiddle I post links and video clips for our sessions and workshops on the mountain dulcimer (a.k.a. "hog fiddle"), as well as research notes on folklore and cultural studies, hymnody and traditional Anglo-Celtic and Scandinavian music. I also posted assignments and readings in my interdisciplinary humanities classes. The Mackerel Wrapper (now on hiatus), carried assignments and readings for my mass comm. students. I started teaching b/log when I chaired SCI-Benedictine's assessment committee, and reopened it as the privatization of public schools grew increasingly troubling and closer to home.
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