Read John Vivian, Chapter ___, entertainment. We will focus on branding issues, but skim over the rest of it, too. My focus: Entertainment, including sports, is a business. How do people engaged in this business use mass communications media to build fan base and maintain their brand?
Your paper No. 2 ... come into class
ready to tell me what your topic is what topic you've already started your paper on. If you haven't chosen a topic, I will be
delighted to help you by assigning a topic. Here are a few for starters:
- Kumquat Growers Inc. of Dade City, Fla.
- The Scottsdale (Ariz.) Community College Fighting Artichokes.
- The National Kitchen and Bath Association (NKBA).
- The National Frozen Pizza Institute.
- The Iowa-Nebraska Equipment Dealers Association.
- The Synthetic Organic Chemical Manufacturers Association (SOCMA).
- The Hearth, Patio and Barbecue Association.
- The Window Covering Manufacturers Association.
Preview of coming attractions: Our study of public relations, advertising, entertainment and market research has focused pretty much on marketing and branding issues. Keep this in mind for when you learn about integrated marketing communications in future classes. After Thanksgiving, we'll finish the book. In a mad scramble, but we'll finish it! The readings are:
- Chapter 16, Mass-Media Effects on Society
- Chapter 17, Global Mass Media
- Chapter 19, Mass Media and Governance
- Chapter 20, Mass Media Law
- Chapter 21, Mass Media Ethics
You should skim them all, but especially Chapters 20 and 21 on law and ethics. We'll use those issues as sort of a prism to focus our exploration of media effects on American and international society. Soon after Thanksgiving, I will give you final exam essays to help focus even more. This is the part of the semester where everything is supposed to come together, and you'll find our discussion of law and ethics ties together things we've been studying all semester.
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