Today's issue of Slate.com, the electronic magazine, has a story on the Bloomberg business news wire service. It's thriving, and Slate's media critic Jack Shafer tells why:
Daily newspapers didn't see the lucrative news and information opportunity Bloomberg did for the same reason they didn't enter the Web search business when it was green. As mature and graying industries, newspapers are mortified by the creative destruction of changing markets, so they take only tiny and confused steps—mostly backwards. Years after the Web had made newspaper stock tables obsolete, the dailies started to prune and discontinue them, but how many added something of greater value in the form of new columnists or graphs that explained changing markets? Bloomberg's genius, and I don't use that term lightly, was to exploit how deeply people who need information will dig into their pockets to pay for it.Let's read it and discuss it in class. An alternative: If we don't want to talk about it in class, I can always assign you to write about it.
No comments:
Post a Comment